Belén Amaro

Professionally

When I was 10 years old, I was given a digital camera and, without knowing it, I was also given my future. I studied a double degree in Journalism and Audiovisual Communication at Carlos III University of Madrid. Cinema captivated me, but journalism is what ultimately won me over.

During my university years, I gained experiences that, in hindsight, led me to where I am today: I wrote for digital newspapers, managed social media and SEO, worked as a reporter for Extremadura’s regional TV network, and created content for entertainment programs at Netflix and Mediaset.

My next chapter was at RTVE, where I spent more than five years in the Press Office. There I learned what textbooks don’t teach: how to build relationships with the media, what makes a message truly newsworthy, and how to protect a brand’s reputation. I covered press conferences, award ceremonies and events such as the Benidorm Fest and the FestVal in Vitoria, interviewed high-profile figures, and produced corporate videos voiced by me. It was a masterclass in strategy, pace and professional judgment.

Writing is part of who I am. I deeply believe in the power of words: those that inform, those that move, and those that build. That’s why I’ve continued training in copywriting, voiceover, presenting, digital content creation and layout.

Today, in the field of digital PR and brand strategy, I’ve found the place where everything converges: creativity, research, public relations and storytelling. My goal is both simple and ambitious — to help brands become stories worth telling.

On a personal level

Extremaduran, family-oriented and in love with animals. If it were up to me, I’d have a zoo at home — starting with Pompier, my kitten rescued from a fire station.

I love eating, traveling and trying new flavors — not even the insects in Thailand scared me off! I also find happiness in the little things: a countryside barbecue with family, a beer in the sun with friends, a good thriller in my hands or a Disney movie — yes, I’m very sentimental.

I’m currently learning to crochet, a craft that has always been present at home and that connects me to my grandmother and my mother.