22 Oct 2021
Clickbait and most common techniques
Surely you too have fallen into the clickbait trap more than once. In this post we tell you what it consists...
Letter C
Explore marketing and findability terms under the letter C in our specialized industry glossary.
6 Feb 2020
Crawl budget
What is the crawl budget? The crawl budget could be defined as the amount of time Google spends crawling and...
29 Aug 2021
Content Management System (CMS)
In the field of programming, a content manager system (CMS) is the application or software that allows us to...
29 Aug 2019
Keyword cannibalization
What is keyword cannibalization? In SEO, keyword cannibalization occurs when several pages of a website...
4 Jul 2019
E-commerce
What is e-commerce? E-commerce is a business model where commercial transactions for the purchase and sale of...
16 Jun 2022
User-generated content (UGC)
User-generated content is one of the most effective marketing techniques. Come in and find out why!
26 Aug 2019
Content marketing
Content marketing is a promotional strategy that uses the generation and publication of content as a means of...
29 Jan 2020
Conversion funnel
The conversion funnel represents the behavior of our target from arrival to conversion. Discover its phases...
27 Aug 2019
Call to action (CTA)
Call to Action (CTA) is a term widely used in marketing, which refers to those literal or graphic elements...
21 Jul 2020
Cookies
A cookie is a small information file that is stored in the user’s browser when visiting a website. The...
16 Dec 2022
Conversion
What is conversion We can define this term as those steps taken by the user on a specific website that...
9 Mar 2022
Canonical link element
“Canonical” is a linking element used to manage and remove duplicate content from a website. It...
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