What is the 200 OK response code The 200 OK response code is an HTTP server response code that will give us the status of a successful standard request to which it can respond without problems. The request sent by the client, browser or robot was received correctly, can be understood by the server and […]
When a web server receives a request for a URL that it cannot locate, it returns a 404 Not Found error HTTP status code. This error code means that the browser was able to resolve the IP number assigned to a domain and find the server correctly, but the server was not able to find the […]
Call to Action (CTA) is a term widely used in marketing, which refers to those literal or graphic elements that serve to attract a user to perform a specific action immediately. The “action” we want them to perform can range from something as simple as subscribing to a newsletter or downloading a song, to buying […]
“Canonical” is a linking element used to manage and remove duplicate content from a website. It is a suggestion to Google that tells it how we want our page to be indexed. Sometimes, the canonical element can be used as a redirect, in the sense that Google can stop indexing a page in favor of […]
The CTR, Click-through rate, is the percentage of users who clicked on a link or an ad with a link. It is usually one of the most important performance indicators in online advertising campaigns. CTR is one of the most important performance indicators in online advertising campaigns. This indicator is calculated by dividing the total […]
Surely you too have fallen into the clickbait trap more than once. In this post we tell you what it consists of and the most frequent techniques to perform it.
In SEO, it is called cloaking to a set of cloaking techniques whereby a website’s server or programming is configured to present content to users that is different from what it would present to search engine bots.The objective is to achieve better positioning for certain keywords. Cloaking is a so-called black-hat technique because it violates […]
The community manager is responsible for managing the community of followers of the brand on the Internet. The community is usually understood as the users who follow the company on social networks, but we must not forget that the community of followers also includes the people who actively participate by leaving their comments on the […]
Confianza Online is an Spanish association created in 2003 by Autocontrol and Adigital whose purpose is to give confidence to users when they make purchases on the Internet or browse websites. To this end, a seal is used that is displayed on those websites that have been evaluated and have passed an analysis of more […]
In the field of programming, a content manager system (CMS) is the application or software that allows us to create a website, as well as edit, modify and customize its content. They are therefore very complete and versatile software programs that facilitate the creation, management and administration of a website, with an interface that includes […]
Content marketing is a promotional strategy that uses the generation and publication of content as a means of attracting the attention of users, positioning ourselves as a reference in our sector, gaining their trust and earning their loyalty. It is an Inbound Marketing strategy, and is one of the most effective and least intrusive methods […]
What is relevance? When we talk about relevance in online marketing, and more specifically in SEO, we are referring to the correspondence that must exist between the keywords entered by the user in his search engine query and the content and code of the web page accessed through the search results. We will therefore try […]
What is conversion We can define this term as those steps taken by the user on a specific website that generate value for the company: purchase, subscription, registration, registration, download, reservation, request for contact, request for quotation… These actions must be defined in any company’s marketing strategy. It is essential to know what will allow […]
The conversion funnel represents the behavior of our target from arrival to conversion. Discover its phases and how to optimize it.
CRO (Conversion Rate Optimization) is the professional activity that deals with the analysis and continuous improvement of the conversion rate of a website. Its objective is to persuade as many users as possible to execute the action or actions we have set as objectives. Depending on the business, the website may have different objectives. For […]
A cookie is a small information file that is stored in the user’s browser when visiting a website. The main purpose of cookies is to remember the user’s settings and preferences, which makes browsing smoother and avoids repetitive tasks such as logging in whenever the user exits and re-enters the page where they are browsing. […]
