Cost per acquisition or CPA is the total cost invested in promoting a website to achieve a sale. In online advertising, it is usually the most advantageous system for the advertiser, more so than other models such as CPC or CPM, because only one cost is borne for each sale made. The cost per acquisition […]
What is Cost per Click? The Cost per Click is a profitability indicator or cost model based on the payment of an amount for each click obtained on advertisements. The most common case is that each click results in a visit to the advertised website. If the ads are specially designed to appear on mobile […]
We define a lead as a prospect, a potential customer. A lead is a web user who, during his visit to the advertiser’s site, provides enough information to become a potential customer. The most common ways to get a lead are by sending a form, subscribing or registering on the web, downloading a dossier after […]
It is the cost of a web advertising campaign directly related to the number of times an ad is displayed (impressions). It is usually the most common cost model used in brand recognition campaigns, also known as branding campaigns. This cost model ensures that the ad has been shown a number of times for which […]
Country code Top Level Domains (ccTLDs) are two-letter domains reserved specifically for a particular country or territory. The names corresponding to each of these domains are regulated by the Internet Assigned Numbers Authority (IANA) and most of them correspond to the country codes of the ISO 3166-1 standard of the International Organization for Standardization (ISO). […]
What is the crawl budget? The crawl budget could be defined as the amount of time Google spends crawling and indexing the content on a given website. How is it measured? There is a tendency to associate this volume of dedication with the time by Google’s crawlers or “spiders” (also known as bots) to carry out […]
What are Google Search Console crawl errors? Crawl errors are one of the main functionalities included in the Google Search Console tool, formerly called Google Webmasters Tools. You can find the crawl error reports on the right side of the Search Console menu, in the “Crawl” section. Google Search Console will also inform us of […]
Cross-media marketing refers to all media that can be used cross-media to promote our presence on the Internet. Promotion in such media need not be limited to online media. On the contrary, we can also take advantage of the promotion that the company or brand makes in offline media to spread our online presence or […]
Cross-selling is a technique used in online stores to encourage the user to increase the number of products in their shopping cart and therefore increase the average order value. It consists of offering complementary products in the moments prior to the completion of the purchase and success will depend on the products offered, when they […]
What is e-commerce? E-commerce is a business model where commercial transactions for the purchase and sale of goods and services are carried out through the Internet or other computer networks. Operations can be between: B2B, business to business. B2C, business to consumer. C2C, consumer-to-consumer or customer-to-customer. C2B, consumer to business. A bit of history… The […]
We tell you what the 500 error code or internal error code is, the most common types of errors and why they occur: 501, 502, 503, 504, 510…
What is keyword cannibalization? In SEO, keyword cannibalization occurs when several pages of a website compete for the same search. It is a fact that can be detrimental to organic positioning and often occurs unintentionally or unconsciously. How it can affect SEO Fighting to position a keyword in the ranking through more than one URL […]
User-generated content is one of the most effective marketing techniques. Come in and find out why!
