Explore the key terms of video marketing and learn how to leverage the most engaging format in the digital world. From video storytelling to metrics like retention rate or video CTR, this glossary will help you create content that connects, ranks, and gets shared. Perfect for those looking to stand out with videos on search engines and social media.
Video Marketing is a marketing technique in which audiovisual material is used to promote a brand, service or product. Although video marketing is not an exclusive online marketing strategy, it has grown significantly thanks to the Internet and social networks: 9 out of 10 Internet users consume videos of the brands they follow on social […]
YouTube Analytics is a system for monitoring user activity around your videos and YouTube channel. It is the heir to the old YouTube Insights, and since its launch in November 2011 its interface has undergone different variations until reaching the current one, integrated within YouTube’s main Control Panel, known as Creator Studio which is essential […]
