Digital marketing blog

During the holidays, whether in the summer or at other times of the year, attention to the follow-up of campaigns may decrease, especially if only one person is managing them. Of course, vacations are for resting, but you have to keep in mind that advertising in Google AdWords is not something that can be left […]

The path of entrepreneurship is a complex task in which many factors come into play, some of them depend on us, such as perseverance, effort and work; and many others we cannot control: the economic crisis, market demand… Undoubtedly, a concept that only the bravest end up conquering.

If you haven’t heard of them yet, read on, because the next tag you don’t recognize in HTML is likely to be a Web Componentsince allow developers to invent labels new HTML, with their own functionalities and allow for the client code encapsulationThis was not possible until now.   What they consist of The Web […]

Some time ago a new feature was announced, one of the most talked-about of the great social giant: the possibility of integrating an online store within Facebook pages. The union between Social Commerce and E-commerce resulted in a new business model in the market, F-commerce.

Many say that the outline algorithm is worthless, as it is currently not implemented by any browser and may not have any effect on SEO. There is no indication that this situation will change in the future. However, it is very important to know it because it contains the fundamentals that allow you to understand […]

All e-commerce sites follow the same structure, but not all of them have the same functionalities implemented. Taking care of some aspects we will achieve that the user’s experience on our website is full and satisfactory.

Although Sistrix offers a good web interface with customized reports and dashboards with which to quickly analyze the behavior of a domain, sometimes we need to go further and display this data from other platforms to process or buy it with other data. The objective of this small tutorial is to take advantage of the […]

It has been two months since the launch of the update of the new algorithm for the Russian search engine Yandex, Minusinskspecially developed to combat massive spamming of low quality linksThis practice was used by many users in order to improve the position in the search results of a website. In this article we will […]

Nowadays, the creation of an e-commerce is an uncomplicated and time-consuming process, but it can be done by almost anyone. In this post we will see the advantages that an online store can have for your business or entrepreneurship project.

Previously we saw how to create custom post types in WordPress . These types of posts are used to create specific objects for our website, such as articles for a store, users, events or any entity we can think of, each with its specific attributes (for example, a user will have a first name, last […]

Every search engine positioning strategy begins with the definition and choice of keywords. These represent the concepts with which we want our customers to identify us and the terms with which we want Google to classify us. It is very important that we choose them very carefully: a wrong choice would make us focus our […]

Several e-commerce platforms such as Prestashop or Magento allow you to consult abandoned baskets in the online store. These baskets are orders that were not finalized for various reasons: it is possible that our potential customer did not finish the purchase because he thought to leave it for later, because he ran out of Internet, […]

Aleyda Solis is an international SEO consultant and speaker. He offers his consulting services through his company Orainti. Aleyda combines her profession with training, giving lectures on online marketing in different countries. How to position yourself in competitive sectors In many occasions we start working with new online brands that compete against big brands that […]

Fernando Maciá(@fernandomacia) is director and founder of Human Level Communications. He is the author of several books on online marketing and web positioning and combines his profession with his teaching activity and his participation in lectures, conferences and round tables. In his presentation, Fernando Maciá presented a practical case of information architecture for a large […]

Google Ads is a more complex tool than you can imagine. Sometimes we focus on the most specific configurations, on the most hidden trick of the platform or on the latest news announced, almost weekly, by Larry Page’s company. You may think that what I am going to explain below is basic, that everybody does […]