Digital marketing blog

At the beginning of 2014 Facebook changed the way campaigns were set up to present us with its current organization. It is worth stopping to understand how this structuring works in order to shape campaigns appropriately and get the most out of the available budget. On the other hand, the platform allows you to configure […]

As in traditional commerce, the owner of an online store must ensure that everything is going as it should: control what products are sold more, when, where users come from, if they are new recurrent, how long it takes to buy after the first visit … With web analytics tools you can get a lot of data.

Fernando Maciá, CEO of Human Level, attended the Desayunos Invat-tur last September to give a presentation on mobile SEO oriented to tourist portals in the Valencian Community. Invat-tur, “the Valencian tourism agency”, as they define themselves, is a center specialized in tourism knowledge where all the agents of the tourism sector meet. The purchase decision […]

The process of migrating a website does not end the moment we have published the new site. On the contrary. At this point, a race against the clock begins to ensure that everything is in place. Are you ready?

There are many tools that can help us to have control over the optimal functioning of our online store, as it requires constant maintenance in many dimensions. For example, to avoid attacks, to control the speed of the site, to moderate the comments of our users, to control page errors…

Yandex is the leading search engine on the Russian-speaking web, popularly known as Runet. Approximately 60% of Russian Internet users use Yandex, compared to 30% who prefer Google. It also enjoys significant popularity among some of the countries of the former Soviet Union, such as Belarus, Ukraine, Kazakhstan and even Turkey. Yandex was founded in […]

From now on, you have to mark it with fire in your mind, you must use the Video Marketing in your Digital StrategyWhy? The online video has overwhelmed us and a premonitory example comes to mind that already warned us and that I invite you to listen to in the following video while you read […]

One of the shortcomings of AdWords has always been the presentation of reports, because they could not be displayed graphically. To do this, the data had to be downloaded, for example, in Excel format, and then graphed as we saw fit. The new report visualization tool is now available for all accounts, allowing you to […]

If you are thinking of setting up an online store to give a new focus to your work life, you may visualize yourself doing the most glamorous and exciting tasks of this business: product acquisition, online marketing strategies, conversion analysis, etc. However, you should know that you will also be responsible for the daily management […]

The real estate sector could be starting to recover. In recent months, various statistics and media reports have pointed to a market recovery: El País: The sale and purchase of homes increased by 15.5% during February 2015. Idealista: Home sales recorded the highest year-on-year increase in more than a year in June 2015. El Economista: […]

Anyone who wants to explore the world of e-commerce will have to stop and think about certain important issues, such as logistics organization and management.

The study of competition in SEO is one of the main branches of analysis to establish or give continuity to a positioning strategy. It is the extension of the SWOT (Strengths, Weaknesses, Opportunities, Threats and Opportunities) from traditional marketing to online marketing, and often serves as a brainstorming tool and to be aware of our […]

We continue reviewing the APIs of SEO tools, after seeing how to use the Sistrix API, it is the turn to test the use of the SEMRush API from Google Spreadsheet. As we mentioned in the previous article, the idea is to make use of these SEO tools from Google Spreadsheet, so that we can […]

Many people are unaware of the advantages of having a blog in their online store. The truth is that having an e-commerce and not having a blog is a combination that today you should not even consider. If you’ve just dipped into the online world or you are one of those who, despite having been moving around for a while, had not yet stopped to think about the benefits that a blog would bring to your business, we are honored to let you know that you’ve come to the right place.

If you own or manage an online store, you’ve probably spontaneously developed a morning routine of analyzing Google Analytics KPIs (key performance indicators) while holding a steaming cup of coffee in your other hand. Well, there is a fantastic way to have all this data in a single Google Analytics screen, with all the advantages […]

We call brand campaigns in Google AdWords those that are configured in the Search Network so that,when a user searches for a specific brand in Google, an ad linking to the official website appears. For example, the eyewear brand Hawkers has this type of campaign, as you can see in the example below. And that’s […]