Digital marketing blog

In a past post about Video Marketing and the importance of YouTube in digital strategywe saw how YouTube was an incredibly useful platform for advertisers and for them to develop their branding, connect with users, create their own communities and even deepen the relationship with their customers. If you want to be part of the […]

There are a multitude of tools that can help us analyze user behavior on our website. They can collect data, movements or recordings that provide us with valuable information about what is working or not working. However, we must bear in mind that the larger the sample, the more reliable the data collected will be. […]

In this article we are going to learn about the 7 most popular social media apps in Russia in 2015, with their usage data and their main target audience

The strongest point of Facebook Ads is found in the audience segmentation options. The platform knows its users very well and will allow you to use that information to reach your exact target audience. The key to the success of your Facebook Ads campaign will be based on refining the definition of the socio-demographic profile […]

If you are considering setting up an online store, before making the leap to e-Commerce you need to know your possibilities within the tax and labor framework. Is it better for you to register as a self-employed or as a company?

Fernando Maciá, founder of Human Level Communications, was interviewed online by Café Digital on the occasion of his participation as a speaker at the International Workshop on Web Positioning in Paraguay next November. Fernando answered a series of questions, here is a brief summary of his answers. What is SEO? SEO is an online marketing […]

In this article I am going to join two of the topics that I like the most in my work, Google Shopping campaigns and eCommerce. Although it is becoming easier and easier to start an e-commerce in Internet due to the multiple solutions that are appearing in the market, making it possible to has a […]

Improved usability in forms is synonymous with improved conversion, since by reducing the difficulty of purchasing or submitting contact data, the number of users who manage to complete these tasks increases. On mobile devices, this is much more difficult, and therefore we must take some additional considerations into account. The subject of usability is very […]

Do you find it difficult to manage your time? With this post we propose some healthy habits and help you learn how to better organize your working hours, tasks and avoid distractions as much as possible to be more productive.

Nowadays, more and more users make use of their mobile devices to make all kinds of inquiries and transactions on the Internet, particularly when one is planning to go or is already on a trip. Hence the growing importance for tourist destination websites to adapt their content to the demand of Internet users with the […]

At the beginning of 2014 Facebook changed the way campaigns were set up to present us with its current organization. It is worth stopping to understand how this structuring works in order to shape campaigns appropriately and get the most out of the available budget. On the other hand, the platform allows you to configure […]

As in traditional commerce, the owner of an online store must ensure that everything is going as it should: control what products are sold more, when, where users come from, if they are new recurrent, how long it takes to buy after the first visit … With web analytics tools you can get a lot of data.

Fernando Maciá, CEO of Human Level, attended the Desayunos Invat-tur last September to give a presentation on mobile SEO oriented to tourist portals in the Valencian Community. Invat-tur, “the Valencian tourism agency”, as they define themselves, is a center specialized in tourism knowledge where all the agents of the tourism sector meet. The purchase decision […]

The process of migrating a website does not end the moment we have published the new site. On the contrary. At this point, a race against the clock begins to ensure that everything is in place. Are you ready?

There are many tools that can help us to have control over the optimal functioning of our online store, as it requires constant maintenance in many dimensions. For example, to avoid attacks, to control the speed of the site, to moderate the comments of our users, to control page errors…

Yandex is the leading search engine on the Russian-speaking web, popularly known as Runet. Approximately 60% of Russian Internet users use Yandex, compared to 30% who prefer Google. It also enjoys significant popularity among some of the countries of the former Soviet Union, such as Belarus, Ukraine, Kazakhstan and even Turkey. Yandex was founded in […]