Digital marketing blog

Aleyda Solis is an international SEO consultant and speaker. He offers his consulting services through his company Orainti. Aleyda combines her profession with training, giving lectures on online marketing in different countries. How to position yourself in competitive sectors In many occasions we start working with new online brands that compete against big brands that […]

Fernando Maciá(@fernandomacia) is director and founder of Human Level Communications. He is the author of several books on online marketing and web positioning and combines his profession with his teaching activity and his participation in lectures, conferences and round tables. In his presentation, Fernando Maciá presented a practical case of information architecture for a large […]

Google Ads is a more complex tool than you can imagine. Sometimes we focus on the most specific configurations, on the most hidden trick of the platform or on the latest news announced, almost weekly, by Larry Page’s company. You may think that what I am going to explain below is basic, that everybody does […]

In this article we are going to see how to create custom post types in WordPress. There are several types of posts(post types), such as pages and blog posts (page and post). But we may be interested in creating other custom types. Let’s imagine that our website is a clothing store, and we would like […]

Fernando Maciá, director of Human Level Communications, participated last May in a colloquium organized by the GedesTIC UPV chair on how communication has changed thanks to information technology. Also taking part in the conversation were Ícaro Moyano (Kuapay) journalist expert in digital communication, Rafa Rodríguez (Verlanga) founder and editor of the digital cultural magazine and […]

Fernando Maciá reviews his professional career for Infocif, the Spanish social network for companies. From his degree in Audiovisual Communication, Fernando worked in radio, newspapers and later set up an advertising agency. At the end of the 90’s this agency became a consulting company dedicated to the development of web sites and later became one […]

On May 8, the II Annual Meeting of Online Marketing Agencies organized by Aula CM was held at the Círculo de Bellas Artes in Madrid. Fernando Maciá participated in the second panel discussion, which dealt with the“Internal Organization and Selection Processes of the Agencies“. Our CEO was accompanied by professionals such as Miguel Orense (Kanvas […]

Previously we saw how to create a website with WordPress specifically the steps to follow in order to get our hosting space, create our database and install WordPress to have a website ready to go. Now we will see how to start giving life to our website by configuring the necessary attributes, installing a WordPress […]

In an online store, much of the success is linked to its visibility on the Internet, i.e. its presence in search engines, social networks and mentions on relevant websites. Focusing on search engine visibility, we must differentiate between paid ads (Google AdWords) and natural search results -what we usually call “search engine optimization”-. In this […]

Surely many of you know those extensions and plugins for browsers that block or remove ads on websites. There are many users who use them and there are many websites that live only on advertising and are seriously affected by these extensions. However, there are measures we can take to mitigate losses. First of all, […]

When choosing a web development company, it is very important not only to look at the price, but also at the quality of the work you expect to get. A good quality Web site, created by good engineers who have been working in the sector for years, can make you recover your investment in a […]

Google Analytics can monitor the sales made in our e-commerce using its e-commerce functionality. This option is in the Conversions section of the platform. Before analyzing its possibilities, we should not understand it as a tool to make an exhaustive follow-up of the sales of our e-commerce. To know how much we sell or invoice, […]

According to the ONTSI (National Telecommunications and Information Society Observatory) study on e-commerce, the lack of trust is one of the main factors preventing a large number of potential customers from buying through e-commerce. The more trust you generate, the more you will sell in your online store. In any area of life, when we […]

Screaming Frog is a very useful SEO tool for SEO consultants and developers. To minimize the impact that a migration can cause Screaming Frog has different functionalities that we see in this article.

On March 20, The Inbounder was held, an event that brought together renowned personalities such as Rand Fishkin (Moz), Bas Van Der Beld (State of Digital), Aleyda Solís (Orainti), Fernando Maciá (Human Level Communications), Lisa D. Myers (Verve Search), Gianluca Fiorelli (ILoveSEO) and César Camisón (University of Valencia). We picked up the chronicle of The […]