Digital marketing blog

It has been two months since the launch of the update of the new algorithm for the Russian search engine Yandex, Minusinskspecially developed to combat massive spamming of low quality linksThis practice was used by many users in order to improve the position in the search results of a website. In this article we will […]

Nowadays, the creation of an e-commerce is an uncomplicated and time-consuming process, but it can be done by almost anyone. In this post we will see the advantages that an online store can have for your business or entrepreneurship project.

Previously we saw how to create custom post types in WordPress . These types of posts are used to create specific objects for our website, such as articles for a store, users, events or any entity we can think of, each with its specific attributes (for example, a user will have a first name, last […]

Every search engine positioning strategy begins with the definition and choice of keywords. These represent the concepts with which we want our customers to identify us and the terms with which we want Google to classify us. It is very important that we choose them very carefully: a wrong choice would make us focus our […]

Several e-commerce platforms such as Prestashop or Magento allow you to consult abandoned baskets in the online store. These baskets are orders that were not finalized for various reasons: it is possible that our potential customer did not finish the purchase because he thought to leave it for later, because he ran out of Internet, […]

Aleyda Solis is an international SEO consultant and speaker. He offers his consulting services through his company Orainti. Aleyda combines her profession with training, giving lectures on online marketing in different countries. How to position yourself in competitive sectors In many occasions we start working with new online brands that compete against big brands that […]

Fernando Maciá(@fernandomacia) is director and founder of Human Level Communications. He is the author of several books on online marketing and web positioning and combines his profession with his teaching activity and his participation in lectures, conferences and round tables. In his presentation, Fernando Maciá presented a practical case of information architecture for a large […]

Google Ads is a more complex tool than you can imagine. Sometimes we focus on the most specific configurations, on the most hidden trick of the platform or on the latest news announced, almost weekly, by Larry Page’s company. You may think that what I am going to explain below is basic, that everybody does […]

In this article we are going to see how to create custom post types in WordPress. There are several types of posts(post types), such as pages and blog posts (page and post). But we may be interested in creating other custom types. Let’s imagine that our website is a clothing store, and we would like […]

Fernando Maciá, director of Human Level Communications, participated last May in a colloquium organized by the GedesTIC UPV chair on how communication has changed thanks to information technology. Also taking part in the conversation were Ícaro Moyano (Kuapay) journalist expert in digital communication, Rafa Rodríguez (Verlanga) founder and editor of the digital cultural magazine and […]

Fernando Maciá reviews his professional career for Infocif, the Spanish social network for companies. From his degree in Audiovisual Communication, Fernando worked in radio, newspapers and later set up an advertising agency. At the end of the 90’s this agency became a consulting company dedicated to the development of web sites and later became one […]

On May 8, the II Annual Meeting of Online Marketing Agencies organized by Aula CM was held at the Círculo de Bellas Artes in Madrid. Fernando Maciá participated in the second panel discussion, which dealt with the“Internal Organization and Selection Processes of the Agencies“. Our CEO was accompanied by professionals such as Miguel Orense (Kanvas […]

Previously we saw how to create a website with WordPress specifically the steps to follow in order to get our hosting space, create our database and install WordPress to have a website ready to go. Now we will see how to start giving life to our website by configuring the necessary attributes, installing a WordPress […]

In an online store, much of the success is linked to its visibility on the Internet, i.e. its presence in search engines, social networks and mentions on relevant websites. Focusing on search engine visibility, we must differentiate between paid ads (Google AdWords) and natural search results -what we usually call “search engine optimization”-. In this […]

Surely many of you know those extensions and plugins for browsers that block or remove ads on websites. There are many users who use them and there are many websites that live only on advertising and are seriously affected by these extensions. However, there are measures we can take to mitigate losses. First of all, […]