Digital marketing blog

If you have ever wanted to set up your own website and didn’t know what to do or how to start, a very practical solution is to use WordPress. A website consists of a set of files and directories stored on a server, which we normally access from a browser by typing its URL, thus […]

We are used to thinking of websites as an online medium, for which it is necessary to be connected to the Internet if we want to use it. However, since the Web started to become more mobile, there has also been a need for Web applications that can be used offline. In a mobile device […]

After more than 15 years without a new version of the HTTP protocol, the director of the IETF, Mark Nottinghan, tells us in his blog that today the new version of the HTTP/2 protocol has been approved, whose RFC is pending publication. The HTTP protocol is the application layer header that is sent in all […]

When we analyze the conversion funnel of many e-commerce companies, it is common to find that a significant number of users abandon the purchase when they discover the additional cost of shipping costs associated with the order. That is why any improvement in this aspect will result in a direct increase in the conversion rate […]

At Human Level I am fortunate to collaborate with clients of diverse industries, sizes and concerns. I learn every day from entrepreneurs who are excited about the 2.0 leap: from their physical store to infinity and beyond. The more cases I know, the more defined are the patterns that determine the success or failure of […]

One of the latest features included in the Google Webmaster Tools is the analysis of the usability of the mobile version of a website. This functionality detects usage problems on mobile devices that affect user navigation. But let’s start at the beginning…

Analysis of trends in the use of Web technologies for the coming year and review of the previous year’s predictions.

  This year at Human Level we have made several donations on behalf of our clients and collaborators. We have replaced the company detail that we deliver during these dates by several donations to Associations and NGOs in Alicante. It is clear to us that at Christmas there is no better gift than sharing. So […]

The gzip compression should be a basic requirement for any hosting who wants to offer a good service. However, there are many who do not activate or configure their servers correctly to offer the best performance. It is quite common to find ourselves in the situation that we have to configure it, at domain level, […]

Non-technical people may not be familiar with the use of regular expressions. For those who are not familiar with them, regular expressions are sequences of characters that form search patterns. These search patterns are useful in many sections of Google Analytics as they allow us to have a given functionality run in a large number […]

Google announced yesterday, through its Google Webmaster Central Blog, the update of some of its technical guidelines. These guidelines affect the way Google crawls the content of websites and has an effect on their ranking. If up to now Google crawled a website in a similar way as a text browser (e.g. Lynx), now Google […]

Positioning our images in Google helps us to receive traffic. For example, in tourism sites, in specialized sites such as wedding photographers. In these cases Google Images is a great showcase. For searches such as “fotos de boda alicante” the web search results include images relevant to the search.

JavaScript is, by necessity, one of the most widely used Web programming languages. In contrast, its foundations and most fundamental principles are not understood by most developers who think they know the language moderately well. To know how this situation has come about, we need to know how it has evolved over the short history […]

Information architecture and SEO: the case of Guias11811.es – Fernando Maciá from Human Level Communications from Human Level Communications

It has been a few months since Google Plus announced its new foray into the very lucrative online advertising sector: +Posts Ads, Google Plus sponsored ads. It was inevitable that the Internet behemoth would start monetizing its social network, the one that everyone is on, but few actually use. Although Google Plus is one of […]

E-commerce sales can be analyzed from the following equation: number of visits x conversion rate = sales With the following email marketing campaign we will improve these two variables to obtain a remarkable increase in sales. Improving conversion rate First, we will select a small number of products to promote. For this purpose, we have […]