Digital marketing blog

At Human Level I am fortunate to collaborate with clients of diverse industries, sizes and concerns. I learn every day from entrepreneurs who are excited about the 2.0 leap: from their physical store to infinity and beyond. The more cases I know, the more defined are the patterns that determine the success or failure of […]

One of the latest features included in the Google Webmaster Tools is the analysis of the usability of the mobile version of a website. This functionality detects usage problems on mobile devices that affect user navigation. But let’s start at the beginning…

Analysis of trends in the use of Web technologies for the coming year and review of the previous year’s predictions.

  This year at Human Level we have made several donations on behalf of our clients and collaborators. We have replaced the company detail that we deliver during these dates by several donations to Associations and NGOs in Alicante. It is clear to us that at Christmas there is no better gift than sharing. So […]

The gzip compression should be a basic requirement for any hosting who wants to offer a good service. However, there are many who do not activate or configure their servers correctly to offer the best performance. It is quite common to find ourselves in the situation that we have to configure it, at domain level, […]

Non-technical people may not be familiar with the use of regular expressions. For those who are not familiar with them, regular expressions are sequences of characters that form search patterns. These search patterns are useful in many sections of Google Analytics as they allow us to have a given functionality run in a large number […]

Google announced yesterday, through its Google Webmaster Central Blog, the update of some of its technical guidelines. These guidelines affect the way Google crawls the content of websites and has an effect on their ranking. If up to now Google crawled a website in a similar way as a text browser (e.g. Lynx), now Google […]

Positioning our images in Google helps us to receive traffic. For example, in tourism sites, in specialized sites such as wedding photographers. In these cases Google Images is a great showcase. For searches such as “fotos de boda alicante” the web search results include images relevant to the search.

JavaScript is, by necessity, one of the most widely used Web programming languages. In contrast, its foundations and most fundamental principles are not understood by most developers who think they know the language moderately well. To know how this situation has come about, we need to know how it has evolved over the short history […]

Information architecture and SEO: the case of Guias11811.es – Fernando Maciá from Human Level Communications from Human Level Communications

It has been a few months since Google Plus announced its new foray into the very lucrative online advertising sector: +Posts Ads, Google Plus sponsored ads. It was inevitable that the Internet behemoth would start monetizing its social network, the one that everyone is on, but few actually use. Although Google Plus is one of […]

E-commerce sales can be analyzed from the following equation: number of visits x conversion rate = sales With the following email marketing campaign we will improve these two variables to obtain a remarkable increase in sales. Improving conversion rate First, we will select a small number of products to promote. For this purpose, we have […]

Just as important as obtaining all the relevant data for the correct evaluation of the KPIs of our business is to be able to visualize them quickly. Having a customized dashboard to review your site’s traffic data has the following advantages: Group the most relevant data. Saves time when reviewing performance. It unifies the way […]

It is well known that the response time of the server is a determining factor for the positioning of a website in search engines as I have discussed in previous articles. In this article, I am going to analyze the factors of page load speed that affect SEO and how to improve these factors in […]

In this article we are going to see how to choose what topic to write about in your online store blog. If with the article titled 7 reasons to have a blog in your online store I gave you the push you needed to set up a blog in your e-commerce, now I encourage you […]

I already mentioned in another post about images and WPO that the factors that most often affect the overall load time are the images in the front-end and the database access in the back-end. Today we are going to talk about database optimization. Optimizing data access is vital to page load time, as it is […]