Digital marketing blog

As promised, here is the second part of how a search engine or Information Retrieval System (IRS) works. In the first part we learned how to build the inverse index, which tells us which documents have each word associated with them and what importance or relevance the words have in each of them. In this […]

Monitoring and tracking what is said about us online is the task that closes the circle of our online reputation strategy work. Monitoring is essential, whether we are a company or whether we are working on our personal brand. We can’t just launch our messages, we have to check how they are being received, if […]

SEMRush is a very useful tool for both SEM and SEO because of all the functionalities it offers. For this article we are going to focus on how SEMRush can help us to perform a competition study. How do we start?

Today, many traditional businesses have turned to e-commerce. In addition, there are more and more stores that only sell their products online. It was inevitable that social networks would join this e-commerce boom.

Rich p ins are the Pinterest platform’s latest approach to e-commerce. Over the past few months, Pinterest has identified the needs of part of its target audience and has evolved into a tool for brands that want a showcase for their products and services. First, the Pinterest for Business division was created, which integrated exclusive […]

The analytics of our website must be correctly configured to be a tool to evaluate the performance of our online promotion actions and to be able to make decisions to improve them. For this to be possible, we must have the objectives configured in our analytics tools. The objectives of our website must be aligned […]

Fernando Maciá will participate next week in the event organized by ClinicSEO and the Master in Search Engines, during which he will present his book“Marketing Online 2.0: How to attract and retain customers on the Internet“. As you already know, the event organized by the guys from ClinicSEO is an event where the attendees propose […]

Search engine optimization is essential nowadays to attract traffic to your website. Optimizing titles, metas and other fields that search engine robots read when crawling pages can go a long way to improving the position your web page appears in search results. This process of text optimization is made easier on platforms such as WordPress […]

Fernando Maciá presents for the first time in the city of Alicante his book“Marketing Online 2.0: How to attract and retain customers on the Internet“. Backed by its success on Amazon.es, after only a few weeks of being on sale it was the best seller in its category, thanks to its globalized and current perspective […]

If you want to sell more with your online store, you should know the fundamental steps of an e-commerce marketing plan.

Search engines or, as they are technically called, Information Retrieval Systems, are one of the great achievements of computer science and, more specifically, of the field of Artificial Intelligence. Today, no one can doubt its importance as an engine of the world economy. For many, its inner workings are an almost magical mystery. In this […]

We have already talked on other occasions about the importance of managing our personal brand and controlling the information that circulates on the network about us. In this article we are going to look at some online tools for managing personal branding. SEO objectives for personal branding To work our personal brand on the Internet, […]

In the current crisis, the real estate market has been one of the hardest hit, which is why real estate companies must fight to survive in a complicated situation. Having an online presence is a must for all of them and increasing the number of contact requests is a necessity. To this end, having a […]

Here is a small manual on how to use the MailChimp tool for e-mail marketing. MailChimp is a very complete tool that provides valuable e-mailing information in its free version.
To start working with MailChimp…

In 2008 the SEPA (Single Euro Payments Area) began to take shape with the introduction of the euro, which led to the creation of a single economic market throughout the European Union. In the field of retail payments the conditions were not the most adequate and therefore it was thought that establishing a Single Euro Payments Area would be positive.

On January 12, Fernando Maciá’s book Marketing online 2.0 was presented in Valencia. The event took place at the Bibliocafé bookstore-cafeteria, where many marketing professionals and enthusiasts came to celebrate their monthly Monday Reading Club. The event in Valencia was attended by the CEO of Human Level, who presented his book and initiated a debate […]