Digital marketing blog

On December 3rd, Fernando Maciá’s seventh book, “Marketing Online 2.0“, was presented in Madrid. The event took place at KSchool, one of the centers where our CEO teaches. The Human Level Communication team traveled to the capital to celebrate this day. During the presentation ceremony, Fernando was very well accompanied by the editor of Anaya […]

When we think of search engines, the first brand that comes to mind par excellence is Google. And if we ask people on the street for the name of other search engines, we are likely to hear Yahoo and Bing. We all take it for granted that these are the most popular search engines; but […]

Google Analytics has expanded its Public section functionalities with two new sections: demographic data and user interests. Demographic data provides us with information about the age and gender of users who visit our site. The interests section , on the other hand, offers us data such as affinity categories by which users who visit our […]

Phishing is the term used to describe a type of fraud aimed at fishing for confidential information, such as credit card numbers, passwords, bank account details or other personal data of the victims. Phishing e-mails come in various forms:

Fernando Maciá’s 7th book, Marketing Online 2.0 has already become, in just a few weeks since its publication, the best seller of its subject on Amazon.es. This is certainly not a reprint or update of his previous book Marketing Online, but something much bigger. In a sector like the digital one, where formulas are reinvented […]

Last November 14, Typhoon Haiyan swept through the Philippines in one of the most terrible natural disasters in recent years. Both institutions and anonymous individuals have stepped forward to offer humanitarian aid to the victims. Specifically, the company Facebook has developed a tool that allows you to make donations for those affected by the typhoon […]

José Luis Pulpón (Google) The second digital revolution. Some call it big data, but it is as important to have a lot of data as it is to know how to manage it. The important thing is to focus on it. As everything can be measured, there is more and more data. What does the […]

Having a Web site perfectly adapted to its access and positioning from mobile terminals -smartphones and tablets- is increasingly important if we do not want to give up almost a growing percentage of the market. Web traffic from mobile devices is increasing exponentially. Web traffic from mobile devices is increasing exponentially. Having a website adapted […]

Increasingly, companies are aware of the importance of being present on the network, and of using all the tools it offers to define and enhance their brand. This logic can also be applied to individuals, and especially to professionals and freelancers. This is what personal branding or personal brand development is all about, a concept […]

Microdata has become very popular today mainly because Google uses it to create rich snippets in its search results. These rich snippets increase the number of clicks due to their visual impact on Google results, leading to an increase in traffic. There is a long list of all the microdata defined by search engines that […]

A transactional e-mail is one that is sent as a result of user interaction on a website. Some actions that generate this type of e-mails:

We leave you with the last presentation of Fernando Maciá in the last #SearchDay of OMWeek Madrid. In it, Fernando talks about the importance of context in the optimization process and the need to broaden the traditional SEO approach. Search marketing: when SEO is no longer enough by Human Level Communications 1. Search Marketing: when […]

Dropshipping is an online business alternative for those entrepreneurs who want to get started in e-commerce with the minimum possible investment. In this article we will explain what it consists of and analyze its advantages and disadvantages. What is dropshipping? Dropshipping is a type of sale where the retailer does not have its own stock. […]

3D graphics, when used well, can be a good marketing tool, as they can enhance design, showcase products for sale or create surprising effects that guide users towards conversion goals. Throughout the history of the Web, several proprietary and open technologies have emerged that could display 3D graphics (3DXML, VRML, X3D, Flash, Silverlight, Java, etc.), […]

Until now, the URLs of our personal profiles and pages on Google Plus as well as our Google Local pages were complexly constructed, full of numbers and letters that were impossible to reproduce. In other words, they were not friendly at all. The only way we had to make this a little more bearable was […]

Remarketing is a Google Adwords solution that allows us to show ads to those users who have visited our portal and have not carried out any conversion. In order to use remarketing, we must add a remarketing tag to the pages we want to promote. This tag is the one that will tell Adwords to […]