Digital marketing blog

In 2008 the SEPA (Single Euro Payments Area) began to take shape with the introduction of the euro, which led to the creation of a single economic market throughout the European Union. In the field of retail payments the conditions were not the most adequate and therefore it was thought that establishing a Single Euro Payments Area would be positive.

On January 12, Fernando Maciá’s book Marketing online 2.0 was presented in Valencia. The event took place at the Bibliocafé bookstore-cafeteria, where many marketing professionals and enthusiasts came to celebrate their monthly Monday Reading Club. The event in Valencia was attended by the CEO of Human Level, who presented his book and initiated a debate […]

If we want a profitable Web, it is essential to have a good performance. To give you an idea, when Amazon reduces the loading time by 100 milliseconds, their revenue increases by 1%, which means significant sums of money for them. There are many factors that can be optimized to achieve shorter load times, but […]

Events are user interactions with our website. Almost any event that we can capture on our website using JavaScript will be able to execute an Analytics event. Event tracking can be performed independently of the loading of each web page of our site. Therefore, event tracking will not affect the number of page views. Although […]

An e-commerce project requires constant work to increase sales. When it comes to optimizing the platform, it is usual to start by optimizing the e-commerce web application for search engines: information architecture, SEO on page, etc., but… What else can we do when we think the store is perfect? A highly recommended option is to […]

Optimally configuring the web server on which you host your website is one of the key factors in the performance of your website. Correctly setting the parameters for compressing and caching files can significantly improve the loading speed of your page. In this article I will explain how to configure Internet Information Server (IIS), one […]

All of us who are dedicated to web development know how complicated it is to achieve a web design that meets the requirements of usability and search engine optimization and also aesthetically pleasing to the end customer. The problem of designing without prototypes For a long time our way of working consisted of preparing three […]

With the new year we all get nostalgic. It’s time to cross off the list the fulfilled resolutions to write down new ones in their place and it’s also time to make a final balance of the year. In this particular article, we are going to focus on reviewing the best that the main social […]

Following the line of the previous article on the search engines preferred by the Chinese, we decided to delve into the world of social networks as well. If you thought that Twitter, Youtube or Facebook were the leaders from Lima to Beijing, you were wrong because in China, they have their own social network counterparts. […]

Pinterest announced a few days ago on its blog the launch of Place Pins. After the rich pins, which were an approach to e-commerce, comes an approach to geolocation. An average of 1,500,000 places are pinned on Pinterest every day, which is why the idea of placing these places on an interactive map and creating […]

There are only a few days left in 2013, and it is time to look back and take a brief look back over the year. Therefore, we have compiled this short list with the best viral videos of 2013. We have limited the list to those videos that are part of a communication campaign. That […]

Generic top-level domains (gTLDs): these domains are used for websites from anywhere in the world, they represent top-level domains available to users registering worldwide and multi-organization domains.

Part of the success of an e-commerce is due to the ease with which the customer can make the payment, the simpler it is, the more we will favor the impulse purchase. We will begin by defining the term online payment: It is a method that allows the transfer of money between users who wish […]

May you live in interesting times! This Chinese curse appears frequently in books and articles in different areas of IT, referring to how fast the industry changes, forcing programmers to constantly acquire new knowledge and update applications. Websites, of course, are no exception; on the contrary, it is one of the fastest evolving areas of […]

On December 3rd, Fernando Maciá’s seventh book, “Marketing Online 2.0“, was presented in Madrid. The event took place at KSchool, one of the centers where our CEO teaches. The Human Level Communication team traveled to the capital to celebrate this day. During the presentation ceremony, Fernando was very well accompanied by the editor of Anaya […]

When we think of search engines, the first brand that comes to mind par excellence is Google. And if we ask people on the street for the name of other search engines, we are likely to hear Yahoo and Bing. We all take it for granted that these are the most popular search engines; but […]