Digital marketing blog

Events are user interactions with our website. Almost any event that we can capture on our website using JavaScript will be able to execute an Analytics event. Event tracking can be performed independently of the loading of each web page of our site. Therefore, event tracking will not affect the number of page views. Although […]

An e-commerce project requires constant work to increase sales. When it comes to optimizing the platform, it is usual to start by optimizing the e-commerce web application for search engines: information architecture, SEO on page, etc., but… What else can we do when we think the store is perfect? A highly recommended option is to […]

Optimally configuring the web server on which you host your website is one of the key factors in the performance of your website. Correctly setting the parameters for compressing and caching files can significantly improve the loading speed of your page. In this article I will explain how to configure Internet Information Server (IIS), one […]

All of us who are dedicated to web development know how complicated it is to achieve a web design that meets the requirements of usability and search engine optimization and also aesthetically pleasing to the end customer. The problem of designing without prototypes For a long time our way of working consisted of preparing three […]

With the new year we all get nostalgic. It’s time to cross off the list the fulfilled resolutions to write down new ones in their place and it’s also time to make a final balance of the year. In this particular article, we are going to focus on reviewing the best that the main social […]

Following the line of the previous article on the search engines preferred by the Chinese, we decided to delve into the world of social networks as well. If you thought that Twitter, Youtube or Facebook were the leaders from Lima to Beijing, you were wrong because in China, they have their own social network counterparts. […]

Pinterest announced a few days ago on its blog the launch of Place Pins. After the rich pins, which were an approach to e-commerce, comes an approach to geolocation. An average of 1,500,000 places are pinned on Pinterest every day, which is why the idea of placing these places on an interactive map and creating […]

There are only a few days left in 2013, and it is time to look back and take a brief look back over the year. Therefore, we have compiled this short list with the best viral videos of 2013. We have limited the list to those videos that are part of a communication campaign. That […]

Generic top-level domains (gTLDs): these domains are used for websites from anywhere in the world, they represent top-level domains available to users registering worldwide and multi-organization domains.

Part of the success of an e-commerce is due to the ease with which the customer can make the payment, the simpler it is, the more we will favor the impulse purchase. We will begin by defining the term online payment: It is a method that allows the transfer of money between users who wish […]

May you live in interesting times! This Chinese curse appears frequently in books and articles in different areas of IT, referring to how fast the industry changes, forcing programmers to constantly acquire new knowledge and update applications. Websites, of course, are no exception; on the contrary, it is one of the fastest evolving areas of […]

On December 3rd, Fernando Maciá’s seventh book, “Marketing Online 2.0“, was presented in Madrid. The event took place at KSchool, one of the centers where our CEO teaches. The Human Level Communication team traveled to the capital to celebrate this day. During the presentation ceremony, Fernando was very well accompanied by the editor of Anaya […]

When we think of search engines, the first brand that comes to mind par excellence is Google. And if we ask people on the street for the name of other search engines, we are likely to hear Yahoo and Bing. We all take it for granted that these are the most popular search engines; but […]

Google Analytics has expanded its Public section functionalities with two new sections: demographic data and user interests. Demographic data provides us with information about the age and gender of users who visit our site. The interests section , on the other hand, offers us data such as affinity categories by which users who visit our […]

Phishing is the term used to describe a type of fraud aimed at fishing for confidential information, such as credit card numbers, passwords, bank account details or other personal data of the victims. Phishing e-mails come in various forms:

Fernando Maciá’s 7th book, Marketing Online 2.0 has already become, in just a few weeks since its publication, the best seller of its subject on Amazon.es. This is certainly not a reprint or update of his previous book Marketing Online, but something much bigger. In a sector like the digital one, where formulas are reinvented […]