Digital marketing blog

A transactional e-mail is one that is sent as a result of user interaction on a website. Some actions that generate this type of e-mails:

We leave you with the last presentation of Fernando Maciá in the last #SearchDay of OMWeek Madrid. In it, Fernando talks about the importance of context in the optimization process and the need to broaden the traditional SEO approach. Search marketing: when SEO is no longer enough by Human Level Communications 1. Search Marketing: when […]

Dropshipping is an online business alternative for those entrepreneurs who want to get started in e-commerce with the minimum possible investment. In this article we will explain what it consists of and analyze its advantages and disadvantages. What is dropshipping? Dropshipping is a type of sale where the retailer does not have its own stock. […]

3D graphics, when used well, can be a good marketing tool, as they can enhance design, showcase products for sale or create surprising effects that guide users towards conversion goals. Throughout the history of the Web, several proprietary and open technologies have emerged that could display 3D graphics (3DXML, VRML, X3D, Flash, Silverlight, Java, etc.), […]

Until now, the URLs of our personal profiles and pages on Google Plus as well as our Google Local pages were complexly constructed, full of numbers and letters that were impossible to reproduce. In other words, they were not friendly at all. The only way we had to make this a little more bearable was […]

Remarketing is a Google Adwords solution that allows us to show ads to those users who have visited our portal and have not carried out any conversion. In order to use remarketing, we must add a remarketing tag to the pages we want to promote. This tag is the one that will tell Adwords to […]

Many times, due to lack of resources, we need to use third party works on our website. We use images to illustrate our services. We use infographics to illustrate our publications or articles. We use songs to add as soundtrack to our corporate videos and make them more dynamic. In these cases, many doubts arise. […]

Three and a half years old, Pinterest has become one of the leading social networks. As reported by comScore, Pinterest had 11.7 million unique users in January 2012, which has made this social network the website that has managed to reach the 10 million mark in the shortest time. If we consult the Google Page […]

Currently, most companies do not use Responsive Design when designing their newsletters, despite the fact that more and more people check their email from their mobile or tablet, as we can see in this study conducted by Splio. If the trend continues, it is estimated that by the end of the year, 50% of emails […]

What are cookies and how do they work? A cookie or computer cookie is a small file with information that is stored in the user’s browser when visiting a website and in which the user’s settings and preferences or the status of the browsing session, such as whether or not the user is logged in, […]

On its fifteenth anniversary, Google has revealed its latest algorithm updateAfter the last two black and white animals – panda and penguin – names such as zebra were considered, but this was not the case and Amit Singhal, senior vice-president of Search, told us introduced theHummingbird update on September 28, 2009.. But the nomenclature should […]

A newsletter is a publication that is used to periodically inform about news or to send information of interest to a group of people who have previously subscribed to it. Applied to companies, we can describe it as a publication that is regularly distributed via e-mail,…

The development of mobile technology is managing to dizzyingly modify the purchasing behavior of many potential customers thanks to geolocation, a fact that has not gone unnoticed by Mobile Marketing experts. The irruption of Smartphones in the market has meant a revolution in the marketing world, which has seen in geolocation an opportunity, a new […]

Everyone who has used content management systems such as WordPress will know about content tagging. In each entry we can define a list of terms separated by commas that will be associated to the tag. This is a functionality that is often used without any kind of control and, because a page is created for […]

Many companies ask us if their website complies with the current law on cookies, for this reason I decided to write an article that brings together all the interesting information on this tricky subject. What is a cookie? A cookie (in the computer field) is a small file that websites store in the user’s browser […]

In Google Ads the landing page is the first step to achieve a conversion, so it is necessary to pay the utmost importance if we want a user to register in our form, make a purchase or even call us on the phone. To do this we must take into account a number of factors […]