Digital marketing blog

Cohort analysis is a technique widely used in medicine in which, starting from a sample of healthy patients, a study is made of the behavior of a disease depending on the exposure to certain risk factors within a period of time. Applying this to web analytics, we obtain a way to know if a group […]

The loading speed of a web page is a key factor for search engine positioning, since it improves indexability, bounce rate and conversion. These points are described in more detail below. Why does the loading time influence the indexability of your website? Search engine spiders spend a limited amount of time crawling and indexing each […]

SEO for E-Commerce is the presentation that Raul Carrion exposed for his presentation at the event “Monta tu tienda online” organized by the Local Development Agency (ADL) and the Department of Commerce of the City of Castalla. SEO for E-Commerce – Raul Carrión from Human Level Communications Version 1.0 07/23/2013 Online Positioning of Internet Retailers […]

When we think about renewing our Web site, we have doubts such as: what will happen to the current traffic that my Web site receives, will I maintain the positions in the search engines, what happens to the external links that point to my current pages, how do I make the new pages receive the traffic of the old ones, how do I make sure that the new pages receive the traffic of the old ones?

One of the things that most represents a company or a brand is its logoTherefore, it should be present in favicons or icons so that when the visitor navigates through our page, saves it in favorites or saves a link in the cell phone, our company logo appears. Currently, most websites already use the favicon […]

Google defines snippets as lines of text that appear below each search result and are intended to inform users about the content of the page and to show them why it is relevant to their query. Advantages of enriched fragments If Google understands the content of the pages, we can create rich snippets with detailed […]

Fernando Maciá participated in a forum on the evolution of search engines included in the Online Master in Search Engines at Pompeu Fabra University. The director of Human Level Communications gives a series of recommendations to students in this online discussion. Review documentation We must pay attention to the documentation provided by Google (on Youtube, […]

The goal of indexability is not only to index as many pages as possible but, above all, to better position the most profitable content.

Google recently announced the launch of a new extension for Google Ads, the image extension, which allows advertisers to display images in text ads at the top of search results. Undoubtedly, this extension will make Google Ads ads much more attractive, improving the quality of the visit and, therefore, increasing the conversion rate. On the […]

We are celebrating at Human Level Communications: our domain humanlevel.com is eleven years old!!! Why Human Level Communications? The idea behind the concept of Human Level Communications -communications on a human level – was that, regardless of how sophisticated the means we use to communicate – smoke signals, telephone, radio, Internet – what has not […]

Twitter Analytics is the official Twitter tool for analyzing your statistics. For a few days, it was opened to the public so they could test its usefulness and shortly after, access was restricted. Currently the tool is only accessible by users working with Twitter advertising, i.e. Twitter Ads. With Twitter Analytics we can analyze data […]

If you have an entrepreneurial soul and you like new technologies, it is very likely that at some point the idea of setting up an online store has crossed your mind. This idea is usually diluted when we check all the aspects that we must control for our online business to be successful, but the […]

Web Analytics and SEO: analysis and segmentation of traffic sources – Human Level Communications at Congreso Web Zaragoza 2013 from Human Level Communications   Fernando Maciá was in charge of closing the Zaragoza Web Congress 2013 with this speech. In this edition, there was a lot of Web Analytics, Development, Applications, SEO, Social Media, eCommerce […]

The Semantic Web, also called Web 3.0 or Linked Data, is a technological revolution that is changing the way we understand the Web and forcing everything to evolve: search engines, browsers, development and SEO. The Semantic Web is essentially based on a new type of link that serves to connect data or concepts, rather than […]

We all know that Google Adwords is Google’s advertising program where we can create online ads both in its Search and Display Network and reach our target audience. Well, do we know the difference between Google Adwords and Adwords Express? Let’s say that Adwords Express is roughly speaking the little brother of Google Adwords, that […]

First of all, we must distinguish between the term “personas” in Spanish and “people” in English. We refer to the latter when we talk about user profile models, which we do not know if they exist in reality but have the characteristics shared by a group of users of the same profile.