Digital marketing blog

A newsletter is a publication that is used to periodically inform about news or to send information of interest to a group of people who have previously subscribed to it. Applied to companies, we can describe it as a publication that is regularly distributed via e-mail,…

The development of mobile technology is managing to dizzyingly modify the purchasing behavior of many potential customers thanks to geolocation, a fact that has not gone unnoticed by Mobile Marketing experts. The irruption of Smartphones in the market has meant a revolution in the marketing world, which has seen in geolocation an opportunity, a new […]

Everyone who has used content management systems such as WordPress will know about content tagging. In each entry we can define a list of terms separated by commas that will be associated to the tag. This is a functionality that is often used without any kind of control and, because a page is created for […]

Many companies ask us if their website complies with the current law on cookies, for this reason I decided to write an article that brings together all the interesting information on this tricky subject. What is a cookie? A cookie (in the computer field) is a small file that websites store in the user’s browser […]

In Google Ads the landing page is the first step to achieve a conversion, so it is necessary to pay the utmost importance if we want a user to register in our form, make a purchase or even call us on the phone. To do this we must take into account a number of factors […]

The Latent Semantic Indexing is a form of information analysis used by search engines in which it is assumed that words found at a certain distance, in the same portion of text or area, have similar meanings or there is a close relationship between them. Latent Semantic Indexing is not a new topic for those […]

In my previous article, I analyzed how the loading speed of your web page affects SEO different measurement tools and the various factors that influence response time. In this article I will discuss the improvements that can be made in each of the steps of a request to your website to reduce the loading time […]

Someone once said, “if it’s not on TV, it doesn’t exist”, an expression that we can update today to “if it’s not on a social network, it doesn’t exist“. Nowadays, the vast majority of us are connected through Facebook, Twitter, Google + and many other social networks. Surely you already have a profile in all […]

In order to implement Webs with a good level of security it is necessary to know how they can be attacked. It should also be borne in mind that, even if the Web is totally secure, new attacks may emerge over time that can penetrate the defenses that have been set up. The best thing […]

The keyword tool has left us. Well, rather, Google has decided to terminate its role. A pity, because it was the meeting point for SEOs and Adwords managers, where they all converged in search of the term with the highest traffic potential to use it on their websites or in their Adwords ads. But what […]

About Author Rank Much has been written about Author Rank and its first cousins. Author Rank, Agent Rank and Authorship are three concepts that are obviously related, but do we know the differences between them? Are we sure how to implement authorship markup on our website? In this article we will answer your questions and […]

Product photography in an online store is one of the strongest sales arguments. If the product enters through the eyes, the chances of a successful sale are higher. In this article we will review the points to take into account so that the images of our online store help us to sell more. Objective of […]

One way to attract visitors to our website or to build customer loyalty is e-mail marketing. This strategy consists of sending e-mails on a timely or regular basis informing about topics of interest to the subscribers of a website. The type of e-mail that concerns us in this article is that of advertising e-mail.

AJAX (Asynchronous Javascript and XML) is a combination of technologies that allows reloading parts of a page, thus avoiding having to reload an entire page. This technology can always be implemented in a way that makes it indexable, and with

Google is the search engine with the highest search volume worldwide. In the specific case of Spain, it accounts for more than 95% of the total number of searches performed. To be well positioned, you must know which are the Google’s “rules of the game”, you must know both the factors that will get your […]

Cohort analysis is a technique widely used in medicine in which, starting from a sample of healthy patients, a study is made of the behavior of a disease depending on the exposure to certain risk factors within a period of time. Applying this to web analytics, we obtain a way to know if a group […]