Digital marketing blog

Web Analytics and SEO: analysis and segmentation of traffic sources – Human Level Communications at Congreso Web Zaragoza 2013 from Human Level Communications   Fernando Maciá was in charge of closing the Zaragoza Web Congress 2013 with this speech. In this edition, there was a lot of Web Analytics, Development, Applications, SEO, Social Media, eCommerce […]

The Semantic Web, also called Web 3.0 or Linked Data, is a technological revolution that is changing the way we understand the Web and forcing everything to evolve: search engines, browsers, development and SEO. The Semantic Web is essentially based on a new type of link that serves to connect data or concepts, rather than […]

We all know that Google Adwords is Google’s advertising program where we can create online ads both in its Search and Display Network and reach our target audience. Well, do we know the difference between Google Adwords and Adwords Express? Let’s say that Adwords Express is roughly speaking the little brother of Google Adwords, that […]

First of all, we must distinguish between the term “personas” in Spanish and “people” in English. We refer to the latter when we talk about user profile models, which we do not know if they exist in reality but have the characteristics shared by a group of users of the same profile.

According to the IV Annual Study of Social Networks IAB Spain, Twitter is the third most used social network in Spain only behind Facebook and Youtube, and occupies the same place with respect to the increase in frequency of visit from 2011 to 2012. Globally, it is the social network with the fastest growth in […]

Here we bring you the presentation of SEO International in its latest version, presented by Fernando Maciá at the GedesTIC Conference (video). The presentation contains methodology and recommendations for the international positioning of a multi-language website. This presentation shows the experience and methodologies applied by Human Level Communications since 2005 in its international SEO services […]

The company Gedesco, in collaboration with the Universitat Politècnica de Valencia, has been developing since 2011 the Chair of Management and Development of Information Technologies for Competitiveness (GedesTIC). The GedesTIC Chair aims to promote and develop research initiatives and the application of information technologies to improve the competitiveness of companies. The 1st GedesTIC 2013 Conference […]

Before we talk about Web standardization, we must be clear about what standardization is and what it consists of. A little history of standardization Throughout the history of mankind, human beings have lived in groups, which eventually evolved into complex societies. Given our social nature, in which relationships with others is one of the cornerstones […]

On websites where content is available in multiple languages, it is common to use multiple domains to distribute content. We must keep in mind that, even if we use several domains to distribute the content of our website, the users of our site will navigate between them when changing the language with the selector, or […]

What is Responsive Web Design? The responsive web design or adaptive web design is a web design technique in which a fluid structure is used. This makes it possible for the content of the page to adapt according to the resolution of the visitor’s screen, allowing them to browse the web more comfortably regardless of […]

The choice of a good domain will help us a lot in achieving the objectives of our Web project, so we must take our time when deciding which will be the winning domain. The selection of domains begins by generating a list of candidate domains with the following premises in mind: Key aspects for the […]

The HTML5 canvas element is a major advance in the graphical aspect of the Web. Its possibilities are endless, so before we get into it, I will expose a few examples of using this HTML5 canvas, but keep in mind that the limit of this technology is only in the imagination: You can make an […]

International SEO – eShow Barcelona 2013 from Human Level Communications Latest version of Human Level Communications’ International SEO presentation. You can see a very complete post with all the information of this presentation on structure and positioning of multinational and multilingual Web sites developed in this post. If you are interested in an experienced team, […]

Arturo Marimón (@arturomarimon) of SEOcom. I’m going to talk about content marketing focused on SEO. John Deere started content marketing by publishing an agricultural magazine in 1895 and that was the predecessor of content marketing. Today, content affects conversion, ranking and popularity. Through content marketing we can get natural links and social mentions. Penguin is […]

Simon Heseltine, SEO Director at AOL, Techcrunch, Huffington Post (Washington D.C.) He starts talking about the death of SEO:“it’s a lie, SEO evolves, changes, adapts, but whoever says that SEO is dead is confusing SEO with spamming, with people who try to cheat search engines“.

The spark for Mercadona was sparked on Sunday night on the program Salvados, presented by Jordi Évole, in which the popular Valencian food distributor was accused by the head of the food bank of Valencia of not collaborating by providing surplus products close to expiration or unsold or defective fresh food. An online reputation crisis […]