Digital marketing blog

Fernando Maciá participated in a forum on the evolution of search engines included in the Online Master in Search Engines at Pompeu Fabra University. The director of Human Level Communications gives a series of recommendations to students in this online discussion. Review documentation We must pay attention to the documentation provided by Google (on Youtube, […]

The goal of indexability is not only to index as many pages as possible but, above all, to better position the most profitable content.

Google recently announced the launch of a new extension for Google Ads, the image extension, which allows advertisers to display images in text ads at the top of search results. Undoubtedly, this extension will make Google Ads ads much more attractive, improving the quality of the visit and, therefore, increasing the conversion rate. On the […]

We are celebrating at Human Level Communications: our domain humanlevel.com is eleven years old!!! Why Human Level Communications? The idea behind the concept of Human Level Communications -communications on a human level – was that, regardless of how sophisticated the means we use to communicate – smoke signals, telephone, radio, Internet – what has not […]

Twitter Analytics is the official Twitter tool for analyzing your statistics. For a few days, it was opened to the public so they could test its usefulness and shortly after, access was restricted. Currently the tool is only accessible by users working with Twitter advertising, i.e. Twitter Ads. With Twitter Analytics we can analyze data […]

If you have an entrepreneurial soul and you like new technologies, it is very likely that at some point the idea of setting up an online store has crossed your mind. This idea is usually diluted when we check all the aspects that we must control for our online business to be successful, but the […]

Web Analytics and SEO: analysis and segmentation of traffic sources – Human Level Communications at Congreso Web Zaragoza 2013 from Human Level Communications   Fernando Maciá was in charge of closing the Zaragoza Web Congress 2013 with this speech. In this edition, there was a lot of Web Analytics, Development, Applications, SEO, Social Media, eCommerce […]

The Semantic Web, also called Web 3.0 or Linked Data, is a technological revolution that is changing the way we understand the Web and forcing everything to evolve: search engines, browsers, development and SEO. The Semantic Web is essentially based on a new type of link that serves to connect data or concepts, rather than […]

We all know that Google Adwords is Google’s advertising program where we can create online ads both in its Search and Display Network and reach our target audience. Well, do we know the difference between Google Adwords and Adwords Express? Let’s say that Adwords Express is roughly speaking the little brother of Google Adwords, that […]

First of all, we must distinguish between the term “personas” in Spanish and “people” in English. We refer to the latter when we talk about user profile models, which we do not know if they exist in reality but have the characteristics shared by a group of users of the same profile.

According to the IV Annual Study of Social Networks IAB Spain, Twitter is the third most used social network in Spain only behind Facebook and Youtube, and occupies the same place with respect to the increase in frequency of visit from 2011 to 2012. Globally, it is the social network with the fastest growth in […]

Here we bring you the presentation of SEO International in its latest version, presented by Fernando Maciá at the GedesTIC Conference (video). The presentation contains methodology and recommendations for the international positioning of a multi-language website. This presentation shows the experience and methodologies applied by Human Level Communications since 2005 in its international SEO services […]

The company Gedesco, in collaboration with the Universitat Politècnica de Valencia, has been developing since 2011 the Chair of Management and Development of Information Technologies for Competitiveness (GedesTIC). The GedesTIC Chair aims to promote and develop research initiatives and the application of information technologies to improve the competitiveness of companies. The 1st GedesTIC 2013 Conference […]

Before we talk about Web standardization, we must be clear about what standardization is and what it consists of. A little history of standardization Throughout the history of mankind, human beings have lived in groups, which eventually evolved into complex societies. Given our social nature, in which relationships with others is one of the cornerstones […]

On websites where content is available in multiple languages, it is common to use multiple domains to distribute content. We must keep in mind that, even if we use several domains to distribute the content of our website, the users of our site will navigate between them when changing the language with the selector, or […]

What is Responsive Web Design? The responsive web design or adaptive web design is a web design technique in which a fluid structure is used. This makes it possible for the content of the page to adapt according to the resolution of the visitor’s screen, allowing them to browse the web more comfortably regardless of […]