Digital marketing blog

Arturo Marimón (@arturomarimon) of SEOcom. I’m going to talk about content marketing focused on SEO. John Deere started content marketing by publishing an agricultural magazine in 1895 and that was the predecessor of content marketing. Today, content affects conversion, ranking and popularity. Through content marketing we can get natural links and social mentions. Penguin is […]

Simon Heseltine, SEO Director at AOL, Techcrunch, Huffington Post (Washington D.C.) He starts talking about the death of SEO:“it’s a lie, SEO evolves, changes, adapts, but whoever says that SEO is dead is confusing SEO with spamming, with people who try to cheat search engines“.

The spark for Mercadona was sparked on Sunday night on the program Salvados, presented by Jordi Évole, in which the popular Valencian food distributor was accused by the head of the food bank of Valencia of not collaborating by providing surplus products close to expiration or unsold or defective fresh food. An online reputation crisis […]

Teaching, social networks and new technologies from Human Level Communications Presentation of the talk on the application of new technologies and the possibilities of social networks applied to teaching given by Fernando Maciá on the Day of the Entrepreneur of the Valencian Community 2012.

José Llinares Summary of the talk by José Llinares, from Effective Talk at the Digital Marketing Congress for Industrial Companies. The strategy is the long-term vision. It is an action plan to achieve our medium and long term objectives. Mistakes in digital strategy I don’t know what my objective is If you don’t have a […]

Jesús Lizarraga. Summary of Jesús Lizarraga’s(@JL_picard) talk at the Digital Marketing for Industrial Companies Congress. The number of users using mobile terminals to access the Internet is increasing. We must therefore focus more and more on this type of user. First of all, we must ask ourselves: who is our marketing strategy aimed at? Until […]

Daniel Torres Burriel at the Digital Marketing for Industrial Companies Congress Summary of the intervention of usability expert Daniel Torres Burriel (@torresburriel) at the Digital Marketing Congress for Industrial Companies How to approach a Web project taking care of the future user experience. Usability and user experience are not the same thing. User experience is: […]

Sergio Llano at the I Iberoamerican Congress of Community Managers Annotations of Sergio Llano’s(@sergiollanoa) talk on Social Media at the I Congreso Iberoamericano de Community Managers that started today in Cartagena de Indias, Colombia.   The advantage of being first is that I have all the attention, but the disadvantage is that I have all […]

YouTube continues to make changes and in this case, I admit I like it. It now allows us to add our company logo on the channel’s videos, thus reinforcing the branding. Steps to achieve our goal: 1. Log in to your YouTube account 2. Drop down the menu below our name and go to “Settings”. […]

International Search Engine Optimization 2012 from Human Level Communications This presentation is an update of the one presented at the Walqa Virtual Shops Fair. You can consult the post that complements this presentation and is entitled International Search Engine Optimization – Fernando Maciá at the Professional SEO Congress. The presentation shows working methodologies and recommendations […]

We tell you everything you need to know about Google’s “Ranking Documents” patent and its impact on search engine optimization.

Although Miguel Pascual has already published on his Web site a summary of my presentation in the Professional SEO Congress 2012I wanted to complete the chronicle that I have made of this excellent Congress with the essential content of my talk on International Search Engine Optimization, which is an evolution of the one I gave […]

Online Marketing: the new face of Marketing – Fernando Maciá of Human Level Communications

The Universidad Pontificia Bolivariana in collaboration with Interlat once again has Fernando Maciá as a teacher in the first edition of the Diploma in Internet Marketing. This course is composed of 8 modules, one of which is“SEO – Search Engine Optimization: How to position yourself in search engines to generate traffic to your website“. During […]

Fernando Maciá, Ismael El-Qudsi and Fernando Muñoz have opened the forums that the Spanish Association of Online Media -MediosOn- held for the first time with the aim of reflecting and sharing knowledge and experiences in the world of Digital Media. This first edition of the MediosOn forums focused on SEO applied to online media. The […]

The great boom experienced by social networks in recent years has meant that the validity of the true precursor of the Web 2.0 model – the blog – as a channel for interaction between companies and target audiences is now being questioned. Faced with the urgent need for any company to rationalize resources, it could […]