Digital marketing blog

Last December, Google published a new recommendation with respect to the how to tag content on multilingual and multi-country Web sites which greatly simplifies the management of the positioning of the correct URLs in this type of sites for each language/country combination by making it possible to specify in a more specific way which URLs […]

The presentation of content on a series of different pages frequently occurs on Web sites when it is impossible to present all the information on a single page: for example, in long articles that are subdivided into several pages or, more frequently, in product listings. Until now, this situation posed numerous challenges due to the […]

Today is International Usability Day. This event, founded in 2005, brings together every year professionals, academics, companies, institutions and government agencies interested in developing usable technology that makes our lives easier. As far as the Internet is concerned, efforts are oriented in the same direction, basing the structure and content of a Web site on […]

Fernando Maciá was one of the speakers at the Desayunos Invattur, organized by the Instituto Valenciano de las Tecnologías Turísticas. The community of tourism professionals meet at this conference to exchange knowledge, tools and information that will enable them to improve their customer service on a daily basis, expand and adapt the tourism offer to […]

Finishing a book is often a tedious process. When you think you have finished writing all the contents, there remains the very important but enormously tedious task of correcting the proofs (we do this on a provisional PDF of the book) and taking note of all the corrections pending to be incorporated into the final […]

Last Friday, August 12, Google officially announced a change in the way browsing sessions are recorded in Google Analytics. Changes in the way visits and sessions are measured Until that day, a user’s browsing session ended when the user spent more than 30 minutes in an idle state, that is, without interacting with the Web […]

Search engines such as Google, Bing, Baidu or Yandex are today the biggest generators of quality traffic – of profitable visits – for most Web sites. In recent years, the gradual generalization of the use of search engine optimization strategies and its implementation in a larger number of websites has made it increasingly difficult to […]

The SEO workflow and the pitfalls of implementation of Human Level Communications

From Off to Online: Marketing 2.0 by Human Level Communications

Online Marketing: A Case Study from Human Level Communications

Presentation of the conference “How to develop search engine friendly websites” offered by Javier Gosende and Fernando Maciá in Alicante during the Internet Day, May 17, 2010. The conference was organized by ADWA and was held in the TUCAMON classroom.

Lecture by Javier Gosende on How to Promote Yourself on Social Networks given at the Social Networks Conference at the University of Alicante.

Presentation of the conference “Search Engine Marketing” offered by Fernando Maciá in the Madrid Tecnología classroom in La Vaguada (Madrid) on April 20, 2010. The conference was organized by Madrid Tecnología’s Internet Vende program.

Spaniards are increasingly using mobile devices to connect to the Internet and according to a Nielsen study, more than 4 million Internet users access the Internet from their cell phones, making it the third most used device for Internet connection. The most consulted information has to do with news content, maps and location of places, […]

Search Congress Valencia (I) by Human Level Communications.