Digital marketing blog

Jesús Lizarraga. Summary of Jesús Lizarraga’s(@JL_picard) talk at the Digital Marketing for Industrial Companies Congress. The number of users using mobile terminals to access the Internet is increasing. We must therefore focus more and more on this type of user. First of all, we must ask ourselves: who is our marketing strategy aimed at? Until […]

Daniel Torres Burriel at the Digital Marketing for Industrial Companies Congress Summary of the intervention of usability expert Daniel Torres Burriel (@torresburriel) at the Digital Marketing Congress for Industrial Companies How to approach a Web project taking care of the future user experience. Usability and user experience are not the same thing. User experience is: […]

Sergio Llano at the I Iberoamerican Congress of Community Managers Annotations of Sergio Llano’s(@sergiollanoa) talk on Social Media at the I Congreso Iberoamericano de Community Managers that started today in Cartagena de Indias, Colombia.   The advantage of being first is that I have all the attention, but the disadvantage is that I have all […]

YouTube continues to make changes and in this case, I admit I like it. It now allows us to add our company logo on the channel’s videos, thus reinforcing the branding. Steps to achieve our goal: 1. Log in to your YouTube account 2. Drop down the menu below our name and go to “Settings”. […]

International Search Engine Optimization 2012 from Human Level Communications This presentation is an update of the one presented at the Walqa Virtual Shops Fair. You can consult the post that complements this presentation and is entitled International Search Engine Optimization – Fernando Maciá at the Professional SEO Congress. The presentation shows working methodologies and recommendations […]

We tell you everything you need to know about Google’s “Ranking Documents” patent and its impact on search engine optimization.

Although Miguel Pascual has already published on his Web site a summary of my presentation in the Professional SEO Congress 2012I wanted to complete the chronicle that I have made of this excellent Congress with the essential content of my talk on International Search Engine Optimization, which is an evolution of the one I gave […]

Online Marketing: the new face of Marketing – Fernando Maciá of Human Level Communications

The Universidad Pontificia Bolivariana in collaboration with Interlat once again has Fernando Maciá as a teacher in the first edition of the Diploma in Internet Marketing. This course is composed of 8 modules, one of which is“SEO – Search Engine Optimization: How to position yourself in search engines to generate traffic to your website“. During […]

Fernando Maciá, Ismael El-Qudsi and Fernando Muñoz have opened the forums that the Spanish Association of Online Media -MediosOn- held for the first time with the aim of reflecting and sharing knowledge and experiences in the world of Digital Media. This first edition of the MediosOn forums focused on SEO applied to online media. The […]

The great boom experienced by social networks in recent years has meant that the validity of the true precursor of the Web 2.0 model – the blog – as a channel for interaction between companies and target audiences is now being questioned. Faced with the urgent need for any company to rationalize resources, it could […]

A few weeks ago we shared with you Fernando Maciá ‘s presentation on International Search Engine Optimization that took place at the VII Virtual Shops Fair of Walqa, in Huesca. Well, this time we want to do the same with the video of this presentation. Remember that the presentation deals with the problems that arise […]

International Search Engine Optimization ft walqa fernando maciá from Human Level Communications This is the presentation I used for my presentation at the VII Virtual Shops Fair, which was held from April 16 to 18, 2012 at Walqa. For Human Level Communications it has been our sixth consecutive participation as speakers at the Fair, as […]

Information Architecture and SEO – Fernando Maciá at Search Congress Barcelona 2012 from Human Level Communications

Last December, Google published a new recommendation with respect to the how to tag content on multilingual and multi-country Web sites which greatly simplifies the management of the positioning of the correct URLs in this type of sites for each language/country combination by making it possible to specify in a more specific way which URLs […]

The presentation of content on a series of different pages frequently occurs on Web sites when it is impossible to present all the information on a single page: for example, in long articles that are subdivided into several pages or, more frequently, in product listings. Until now, this situation posed numerous challenges due to the […]