Digital marketing blog

Finishing a book is often a tedious process. When you think you have finished writing all the contents, there remains the very important but enormously tedious task of correcting the proofs (we do this on a provisional PDF of the book) and taking note of all the corrections pending to be incorporated into the final […]

Last Friday, August 12, Google officially announced a change in the way browsing sessions are recorded in Google Analytics. Changes in the way visits and sessions are measured Until that day, a user’s browsing session ended when the user spent more than 30 minutes in an idle state, that is, without interacting with the Web […]

Search engines such as Google, Bing, Baidu or Yandex are today the biggest generators of quality traffic – of profitable visits – for most Web sites. In recent years, the gradual generalization of the use of search engine optimization strategies and its implementation in a larger number of websites has made it increasingly difficult to […]

The SEO workflow and the pitfalls of implementation of Human Level Communications

From Off to Online: Marketing 2.0 by Human Level Communications

Online Marketing: A Case Study from Human Level Communications

Presentation of the conference “How to develop search engine friendly websites” offered by Javier Gosende and Fernando Maciá in Alicante during the Internet Day, May 17, 2010. The conference was organized by ADWA and was held in the TUCAMON classroom.

Lecture by Javier Gosende on How to Promote Yourself on Social Networks given at the Social Networks Conference at the University of Alicante.

Presentation of the conference “Search Engine Marketing” offered by Fernando Maciá in the Madrid Tecnología classroom in La Vaguada (Madrid) on April 20, 2010. The conference was organized by Madrid Tecnología’s Internet Vende program.

Spaniards are increasingly using mobile devices to connect to the Internet and according to a Nielsen study, more than 4 million Internet users access the Internet from their cell phones, making it the third most used device for Internet connection. The most consulted information has to do with news content, maps and location of places, […]

Search Congress Valencia (I) by Human Level Communications.

Human Level Search Congress Valencia 2009 Slideshare by Fernando Maciá Domene

When we want to attract qualified traffic from other countries to our website, any Internet marketing strategy must be more carefully studied than when analyzing a campaign in the local market. Knowing factors such as customer profile, market size, price elasticity and business profitability are important points to consider in a traditional off-line marketing campaign. […]

For those who like numbers and want to have a cheat sheet with the weight of all “on the page” and “off the page” factors for SEO optimization I recommend this presentation based on a study by Rank Fishkin of Seomoz. This study entitled “Advanced SEO Tactics” is the result of the opinions of several […]

The e-shop model, understood as a virtual storefront or online self-service, is clearly outdated. Today, Internet users demand transparency, usability and participation. The Web 2.0 model is an emerging phenomenon that places this type of user at the center of any business model, providing the greatest added value, integrating content and functionalities in a usable […]