Digital marketing blog

Presentation of the conference “Search Engine Marketing” offered by Fernando Maciá in the Madrid Tecnología classroom in La Vaguada (Madrid) on April 20, 2010. The conference was organized by Madrid Tecnología’s Internet Vende program.

Spaniards are increasingly using mobile devices to connect to the Internet and according to a Nielsen study, more than 4 million Internet users access the Internet from their cell phones, making it the third most used device for Internet connection. The most consulted information has to do with news content, maps and location of places, […]

Search Congress Valencia (I) by Human Level Communications.

Human Level Search Congress Valencia 2009 Slideshare by Fernando Maciá Domene

When we want to attract qualified traffic from other countries to our website, any Internet marketing strategy must be more carefully studied than when analyzing a campaign in the local market. Knowing factors such as customer profile, market size, price elasticity and business profitability are important points to consider in a traditional off-line marketing campaign. […]

For those who like numbers and want to have a cheat sheet with the weight of all “on the page” and “off the page” factors for SEO optimization I recommend this presentation based on a study by Rank Fishkin of Seomoz. This study entitled “Advanced SEO Tactics” is the result of the opinions of several […]

The e-shop model, understood as a virtual storefront or online self-service, is clearly outdated. Today, Internet users demand transparency, usability and participation. The Web 2.0 model is an emerging phenomenon that places this type of user at the center of any business model, providing the greatest added value, integrating content and functionalities in a usable […]

The EstanLibres.com portal is a fast, usable and very complete search engine for free domains. Based on AJAX programming, it returns immediate results of the possible domains that are free and also those that are already purchased or registered. By typing the name of the domain you want to search for, you will automatically see […]

Advertisements or sponsored links in search engines (MSN Search, Google, Yahoo!) represent the most effective and profitable Internet marketing tool as long as they are used properly. Learn the tactics that make the most of your sponsored ad campaign. Sponsored links or sponsored ads in search engines (MSN Search, Yahoo!, Google) are classified within the […]

Do you want to position your website in other markets? Follow our recommendations to design your international SEO strategy successfully.

International Search Engine Optimization presentation given by Fernando Maciá at the Search Congress Barcelona, January 2009.

If Web managers could write their own personal wish list to the Three Wise Men of Cyberspace, achieving maximum visibility of their Web site on the Internet would surely be at the top of their list of requests. This parameter of visibility as a factor in generating quality traffic, together with convertibility as a factor […]

Web 2.0 sites are characterized, above all, by the integration of contents and functionalities from other portals (e.g. Google Maps, Google Earth, YouTube, etc.) and because users take on a leading role with multiple ways of generating feedback that is integrated, as additional content, into the development of the website itself, enriching it. “Where will […]

In early August 2008, Google launched the ‘Insights for Search’ tool, a new application to facilitate the consultation of the most popular searches in its search engine. This tool is a very advanced evolution of the Google Trends tool that previously gave us clues to the popularity of certain keywords. Entering a keyword in ‘Google […]

Google finally listened to the pleas of many of us in search engine marketing who wanted to have keyword suggestion information in numbers. This week that wish came true. The Google Adwords Keyword Suggestion Tool which until a couple of days ago told us with a green bar which keywords were more used than others […]

For those webmasters who want to increase their income with the Google AdSense tool here is this informative video of the improved Adsense for search tool.