Digital marketing blog

The e-shop model, understood as a virtual storefront or online self-service, is clearly outdated. Today, Internet users demand transparency, usability and participation. The Web 2.0 model is an emerging phenomenon that places this type of user at the center of any business model, providing the greatest added value, integrating content and functionalities in a usable […]

The EstanLibres.com portal is a fast, usable and very complete search engine for free domains. Based on AJAX programming, it returns immediate results of the possible domains that are free and also those that are already purchased or registered. By typing the name of the domain you want to search for, you will automatically see […]

Advertisements or sponsored links in search engines (MSN Search, Google, Yahoo!) represent the most effective and profitable Internet marketing tool as long as they are used properly. Learn the tactics that make the most of your sponsored ad campaign. Sponsored links or sponsored ads in search engines (MSN Search, Yahoo!, Google) are classified within the […]

Do you want to position your website in other markets? Follow our recommendations to design your international SEO strategy successfully.

International Search Engine Optimization presentation given by Fernando Maciá at the Search Congress Barcelona, January 2009.

If Web managers could write their own personal wish list to the Three Wise Men of Cyberspace, achieving maximum visibility of their Web site on the Internet would surely be at the top of their list of requests. This parameter of visibility as a factor in generating quality traffic, together with convertibility as a factor […]

Web 2.0 sites are characterized, above all, by the integration of contents and functionalities from other portals (e.g. Google Maps, Google Earth, YouTube, etc.) and because users take on a leading role with multiple ways of generating feedback that is integrated, as additional content, into the development of the website itself, enriching it. “Where will […]

In early August 2008, Google launched the ‘Insights for Search’ tool, a new application to facilitate the consultation of the most popular searches in its search engine. This tool is a very advanced evolution of the Google Trends tool that previously gave us clues to the popularity of certain keywords. Entering a keyword in ‘Google […]

Google finally listened to the pleas of many of us in search engine marketing who wanted to have keyword suggestion information in numbers. This week that wish came true. The Google Adwords Keyword Suggestion Tool which until a couple of days ago told us with a green bar which keywords were more used than others […]

Hundreds of blogs are created every day. Few succeed and many fail. Learn about some strategies you can apply to help your blog get a large number of visitors. A blog that achieves high levels of visits is a blog that meets several guidelines. Every time an article or post is written, we must visualize […]

It is at times when the real estate market is experiencing a downturn that the most intelligent decisions must be made as to where to invest available resources in order to obtain the maximum return on investment. Let’s see how a high-performing website can go a long way in helping us weather the lean times […]

Professional services require a very peculiar internet promotion. As services are not very tangible, they require a greater dose of information to reduce the buyer’s uncertainty. Find out the minimum you need to get more visitors to your professional services website. Those professional services web pages consisting of the typical 4 pages of “about us”, […]

Any website can generate a certain traffic potential in the Internet search engines: Live Search, Google or Yahoo! This traffic potential is determined by the positioning that the different contents of the website can achieve for the searches related to them that users may make, on the one hand. But also by the total number […]

Many search engine optimization experts recommend getting links from portals with .edu .org and .gov extensions to increase the web popularity a website receives. This theory is based on the fact that these portals are generally authoritative and neutral (.edu portals are universities, .org portals are institutions or NGOs and .gov portals are government portals). […]

One of the first decisions to be made when developing a Web project is to choose a suitable domain name for the Web site. The domain will be the brand with which we will represent ourselves in the network. Choosing a domain name lightly can lead to future failures in the promotion strategy of a […]

Natural search engine positioning, usability, permission marketing or viral marketing are tools that have characterized digital marketing in the first half of this decade. These tools, although still a necessary condition for competing on the Internet, are no longer a sufficient condition. Today’s Web 2.0 revolution requires broadening the perspective and opening up to new […]