Digital marketing blog

Many times our efforts in Internet marketing campaigns are focused on attracting new visitors instead of building customer loyalty. Remember that a new customer can cost eight times more than a current customer. Find out which strategies ensure that a visitor will repeat his or her visit to our Web site several times. Increasing the […]

Managing a real estate portal opens up great opportunities to gain first-hand knowledge of changing market trends in real time. The fact that an increasing number of people looking for housing first turn to the Internet to obtain information, compare prices and find out about availabilities means that many portals and websites with real estate […]

Foreign investment in real estate in Spain totaled 4.84 billion euros at the end of 2006. This represents a 12% drop compared to the previous year and confirms a downward trend that began in 2005. There is a general consensus that the high prices of housing in Spain, with a special emphasis on the areas […]

What defines a high-performance website is that everything on it has been defined in terms of meeting objectives. Through careful planning, the web is integrated into the fabric of the company to help achieve its strategic objectives. Choosing the right people to lead the corporate web creation project is key for the result to be […]

Learn the guidelines you need to know to choose the right Internet marketing tactic for your Web site. Learn to assess the strengths and weaknesses of banner advertising, pay-per-click search engine tools, natural search engine optimization and email marketing campaigns. Through search engines 90% of our visits can arrive at a very low cost compared […]

“3.2 The headlines must be unequivocal, concrete, accessible to all types of readers and free of any kind of sensationalism. … 3.4. Headlines must faithfully respond to the information … and never draw conclusions that do not appear in the text”. (from the El País Style Guide). The author of the article “Cómo forrarse forarse […]

In conventional advertising, we have multiple strategies to achieve different sales or brand recognition objectives: television spots, radio spots, mailings, direct marketing, sponsorship of sporting events, etc. On the Internet, we also have different types of strategies to attract visitors and convert them into loyal customers. While some of these strategies have a more profound […]

Demand is made up of people who prefer products that are in fashion and people who prefer less popular products. The two demand profiles add up equally to 100% of the pie, but only one piece of the pie is easy to cut. Do you know what that piece is?

Over the last two years, we have witnessed a rapid evolution in the adoption of basic usability and indexability principles by the main Spanish real estate portals. Aspiring to become a real vertical search alternative focused on the real estate market as opposed to general search engines -such as Google, Yahoo!, Live or Ask- portals […]

Jakob Nielsen, the renowned guru of Web usability and accessibility issues, recently published an article in his famous Alertbox newsletter where he exposed a series of tips about the way in which we have to write the contents of our Web. These tips detailed the typical mistakes that are made in the online environment when […]

Taking into account the aspects of web optimization for search engine positioning when implementing a content management system can prevent our investment in content from being devalued by a poor presence in search engines. Content managers The generation, publication and archiving of a huge number of pages in large portals and Web sites poses multiple […]

In order to bet on a market or product our SWOT matrix must show us a greater number of opportunities than threats together with a greater number of strengths than weaknesses. Search engine promotion is still one of those strategies where there are a great number of opportunities and strengths. Some of these are discussed […]

Although the real estate offer is concentrated in large vertical search engines that bring together a large number of properties, local real estate websites emerge that through a great depth of information, a greater adaptation to the profiles of their clientele and a more refined use of online marketing tools such as the organic search […]

Market research is one of the mandatory steps in any business plan. A good market survey outsourced to specialized companies can be costly and a market survey conducted by ourselves can have large sampling errors. The development of a page for the purpose of gathering market information can be a middle ground that overcomes the […]

Search engine optimization, despite being a new tool, is based on some of the marketing laws most commonly used to explain the success or failure of companies’ marketing strategies: the immutable laws of marketing. The 22 immutable laws of marketing are the fruit of 25 years of experience of consultants Al Ries and Jack Trout, […]

Search engine optimization is the trendy strategy on the Internet. And, as such, everyone – marketing agencies, developers, webmasters, freelancers, web designers – want to jump on this moving train. However, evaluating the results, the return on investment of a search engine optimization campaign, is not a simple matter. Many of the newcomers in this […]