Digital marketing blog

Jakob Nielsen, the renowned guru of Web usability and accessibility issues, recently published an article in his famous Alertbox newsletter where he exposed a series of tips about the way in which we have to write the contents of our Web. These tips detailed the typical mistakes that are made in the online environment when […]

Taking into account the aspects of web optimization for search engine positioning when implementing a content management system can prevent our investment in content from being devalued by a poor presence in search engines. Content managers The generation, publication and archiving of a huge number of pages in large portals and Web sites poses multiple […]

In order to bet on a market or product our SWOT matrix must show us a greater number of opportunities than threats together with a greater number of strengths than weaknesses. Search engine promotion is still one of those strategies where there are a great number of opportunities and strengths. Some of these are discussed […]

Although the real estate offer is concentrated in large vertical search engines that bring together a large number of properties, local real estate websites emerge that through a great depth of information, a greater adaptation to the profiles of their clientele and a more refined use of online marketing tools such as the organic search […]

Market research is one of the mandatory steps in any business plan. A good market survey outsourced to specialized companies can be costly and a market survey conducted by ourselves can have large sampling errors. The development of a page for the purpose of gathering market information can be a middle ground that overcomes the […]

Search engine optimization, despite being a new tool, is based on some of the marketing laws most commonly used to explain the success or failure of companies’ marketing strategies: the immutable laws of marketing. The 22 immutable laws of marketing are the fruit of 25 years of experience of consultants Al Ries and Jack Trout, […]

Search engine optimization is the trendy strategy on the Internet. And, as such, everyone – marketing agencies, developers, webmasters, freelancers, web designers – want to jump on this moving train. However, evaluating the results, the return on investment of a search engine optimization campaign, is not a simple matter. Many of the newcomers in this […]

And the fact is that a large amount of web content passes through our eyes. We only stop to look at an interesting headline. The headlines of our page are the point where the visitor decides to follow or not. Spending a few minutes on headlines can mark the beginning of a profitable phase in […]

What do large companies do when they know that an avalanche of users are going to type keywords related to their brand or business into search engines? Are they really taking advantage of this opportunity? There is ample evidence that web traffic increases significantly when an off-line phenomenon occurs. The most obvious proof of this […]

Some of the strategies applied by shopping malls to attract audiences can be copied by webmasters to obtain a higher level of web traffic. A Venezuelan magazine published a few months ago several interviews with the managers of the most successful shopping malls in Venezuela. Many of the interviewees agreed in identifying a series of […]

Measuring the performance of a website, its Return on Investment is a factor that companies are increasingly taking into account given the growing investment in design, programming, content generation, promotion, etc. that being on line requires nowadays. Until recently, the simple presence of the company on the Internet through a static website whose contents were […]

The pressure to get first positions in search engines sometimes makes us forget the real objective of a website: to obtain qualified traffic. Getting first positions in search engines is not an end in itself, but a means to obtain traffic likely to become customers of our website. Therefore, when it comes to optimizing our […]

Selling advertising on the Internet requires a protocol that must be followed to the letter where advertisers look at the historical curriculum of the website in which they plan to invest. Learn how to polish those details that will make your portal get that customer’s account. A business model based on selling advertising using our […]

Search engine optimization companies are usually called in when a web site does not obtain the expected results. In many cases, aspects of programming or architecture of the website itself prevent the optimization and positioning work from being fully effective. The advice of specialists at the time of web design improves its indexability. It is […]

Being at the top of Google is the obsession of any website administrator. With Google generating around 85% of all traffic from search engines, getting to those top positions is the difference between counting or not counting on the Internet. Numerous tests show that the first three Google results are read by almost all searchers, […]

A website always involves an investment of resources that is only justified to the extent that it fulfills its objectives. But are you clear about the objectives of your website? More importantly, do you know how to measure and improve the degree to which your website is achieving its goals? The management of traditional economy […]