Digital marketing blog

Measuring the performance of a website, its Return on Investment is a factor that companies are increasingly taking into account given the growing investment in design, programming, content generation, promotion, etc. that being on line requires nowadays. Until recently, the simple presence of the company on the Internet through a static website whose contents were […]

The pressure to get first positions in search engines sometimes makes us forget the real objective of a website: to obtain qualified traffic. Getting first positions in search engines is not an end in itself, but a means to obtain traffic likely to become customers of our website. Therefore, when it comes to optimizing our […]

Selling advertising on the Internet requires a protocol that must be followed to the letter where advertisers look at the historical curriculum of the website in which they plan to invest. Learn how to polish those details that will make your portal get that customer’s account. A business model based on selling advertising using our […]

Search engine optimization companies are usually called in when a web site does not obtain the expected results. In many cases, aspects of programming or architecture of the website itself prevent the optimization and positioning work from being fully effective. The advice of specialists at the time of web design improves its indexability. It is […]

Being at the top of Google is the obsession of any website administrator. With Google generating around 85% of all traffic from search engines, getting to those top positions is the difference between counting or not counting on the Internet. Numerous tests show that the first three Google results are read by almost all searchers, […]

A website always involves an investment of resources that is only justified to the extent that it fulfills its objectives. But are you clear about the objectives of your website? More importantly, do you know how to measure and improve the degree to which your website is achieving its goals? The management of traditional economy […]

You are probably among the many people who are considering redesigning their Internet site, or at least having doubts about whether the one you currently have really meets your objectives and minimum usability principles. The process for determining actual redesign needs Perform a heuristic analysis. We refer to a tool that allows us to determine […]

A study conducted through the Eye Tracking tool discovers which results people look at most when searching on Google.

When it comes to positioning our website, we may be tempted to use miraculous tricks or techniques. Do not risk doing things that may compromise your permanence in the search engine indexes. With these five simple tests, you can make sure that your website is on the safe side. Search engine optimization is a concept […]

Anticipating what will happen in the future – even if that future is immediate – is a risky business. If what we are talking about is the Internet, then rather than an exercise in foresight, we may be trying to exercise the arts of pure divination. Nevertheless, companies must work within the framework of the […]

Search engine optimization cannot be reduced to positioning a website, the goal should always be to get qualified traffic.

Calculating the price when you want to buy or sell a web portal or an online store is extremely difficult. There are factors that affect the increase in the value of a business on the Internet. Having an optimal positioning in search engines can result in improving these factors that add value to your digital […]

The Pareto Principle states that there are many unimportant problems versus only a few serious ones, and that in general, 80% of the total results originate from 20% of the elements. At the business level, this principle has been used to discover on many occasions, for example, that the minority of customers account for the […]

The real estate sector is experiencing a boom in Spain. Despite the fact that several times in recent years the bursting of the real estate “bubble” has been announced as imminent, the volatility of stock market values, the low interest rates that provide little stimulus for fixed income investment and favor mortgage indebtedness, Spain’s entry […]

More than just e-Commerce, the Internet is now a strategic tool for companies. Shopping as a sensory experience Have you ever stopped to watch a group of eager shoppers in the midst of sale fever? They approach the display where all kinds of garments are piled up in a messy hodgepodge. They choose one, spread […]

Search engine marketing is a complex strategy that requires a deep and constantly updated knowledge of the evolution of search engines, the popularity of different keywords and a study of the search concepts that can bring the most effective traffic to a website. However, there are some things we can do to improve the indexability […]