Digital marketing blog

Anticipating what will happen in the future – even if that future is immediate – is a risky business. If what we are talking about is the Internet, then rather than an exercise in foresight, we may be trying to exercise the arts of pure divination. Nevertheless, companies must work within the framework of the […]

Search engine optimization cannot be reduced to positioning a website, the goal should always be to get qualified traffic.

Calculating the price when you want to buy or sell a web portal or an online store is extremely difficult. There are factors that affect the increase in the value of a business on the Internet. Having an optimal positioning in search engines can result in improving these factors that add value to your digital […]

The Pareto Principle states that there are many unimportant problems versus only a few serious ones, and that in general, 80% of the total results originate from 20% of the elements. At the business level, this principle has been used to discover on many occasions, for example, that the minority of customers account for the […]

The real estate sector is experiencing a boom in Spain. Despite the fact that several times in recent years the bursting of the real estate “bubble” has been announced as imminent, the volatility of stock market values, the low interest rates that provide little stimulus for fixed income investment and favor mortgage indebtedness, Spain’s entry […]

More than just e-Commerce, the Internet is now a strategic tool for companies. Shopping as a sensory experience Have you ever stopped to watch a group of eager shoppers in the midst of sale fever? They approach the display where all kinds of garments are piled up in a messy hodgepodge. They choose one, spread […]

Search engine marketing is a complex strategy that requires a deep and constantly updated knowledge of the evolution of search engines, the popularity of different keywords and a study of the search concepts that can bring the most effective traffic to a website. However, there are some things we can do to improve the indexability […]

How do you know what results your website is getting? Do you know who visits your website, how many visits it registers, what those visits are like, where they come from, which website or search engine has referred them to your website…? Do you know which sections of your website are of most and least […]

Does Yahoo!’ s acquisition of AltaVista and AlltheWeb mean that these two popular search engines have their days numbered? Yahoo! loses prominence After being ousted from its worldwide leadership in Internet content search by Google, Yahoo! realized early on that it would need to offer the results of a crawler in addition to its own […]

To position your website in the Internet search engines, the first condition is that the search engines know the URL address of your website. To do so, you will have to register your website in the search engines. Here is the first step in search engine optimization. In the prehistory of search engine optimization marketing […]

Not all statistical reports of the traffic registered on a given website are created in the same way. Server activity analysis allows us to properly measure a number of important data about the performance of our Internet presence, while real-time statistics provide us with more accurate data about the actual number of unique visitors and […]