Fernando Maciá presents for the first time in the city of Alicante his book“Marketing Online 2.0: How to attract and retain customers on the Internet“. Backed by its success on Amazon.es, after only a few weeks of being on sale it was the best seller in its category, thanks to its globalized and current perspective on online marketing. The online marketing sector is advancing by leaps and bounds, so finding new strategies, tools and formulas is key to success. Updating must be constant.
If you are an online marketing lover, you can’t miss it!
Thanks to the great reception that the book is having, on Thursday, February 20 at 19.00 hours, the MACA (Museum of Contemporary Art of Alicante) will host what is already the third presentation in Spain of the book Marketing Online 2.0. This presentation is in addition to those already held in Madrid and Valencia and is organized in collaboration with Aquora Business Education and Anaya Multimedia.
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Fernando Maciá, author of books of great renown in the sector, such as Posicionamiento en Buscadores (2009) and Técnicas Avanzadas de Posicionamiento (2011) will give a talk reviewing the evolution of online marketing and its future expectations together with Vicente Ros, Head of Digital at Havas Media. There will also be a book signing and, of course, honorary wines.
