Digital marketing blog

It is the second most used search engine on the Internet after Google, more than one billion users browse its pages daily and its videos accumulate hundreds of millions of hours of visualizations. Undoubtedly, YouTube is the ideal channel to develop a video marketing strategy. As with any other digital marketing campaign, in order for […]

In this article we will explore what it is, how it works, what criteria Yandex uses for its calculation, and its relevance for SEO positioning and popularity in the Russian search engine, among other interesting data.

Last October took place The Digital Change conference, held by KSchool, the first of a series of events that seek to bring together industry professionals and teachers of the school with students and attendees in general. Fernando Maciá, director of Human Level Communications and professor in several KSchool master programs, traveled to Barcelona to talk […]

Last October, KSchool held The Digital Change, the first of a series of events aimed at bringing together industry professionals and teachers with students and attendees in general. The event took place in Barcelona, where Fernando Maciá, director of Human Level Communications, traveled to give a presentation on SEO. At the end of the intervention, […]

It has been a few months since Google removed ads from the top right. There were many speculations and in the end, this change was aimed at displaying search results in a more or less homogeneous way on different devices (computer, tablet and mobile), giving priority to the correct display on mobile devices. In this […]

The Russian search engine does not stop growing, and this summer it has done so with the launch of a new service, which consists in the possibility of personalized targeting of our target audience. A service that, undoubtedly, can be really interesting if we have a business oriented to the Russian-speaking market. Get to know its functionalities.

Yesterday, Tuesday September 13, took place in the classrooms of uLab (Alicante), the conference of our CEO, Fernando Maciá to present the Master in Online Marketing Techniques of KSchool. The meeting, which was scheduled for 7:30 p.m., started at the agreed time. Many future students of the master’s degree and others, simply interested in online […]

Users who arrive at landing pages are potential customers with a high probability of generating a conversion. As the name of these pages indicates, this is the first page the user visits in the entire site, i.e., the page where the user lands. To do so, they had to click on a link from third-party sites:

Google Trends is a simple and free tool that can be very useful during the research phase of any online marketing strategy. In this post we present some examples of how to exploit their different functionalities and put them at the service of our particular interest: How to use Google Trends in SEM Campaigns Whether […]

There is no doubt that apps are in fashion, it is nothing new, the figures speak for themselves with thousands of applications downloaded daily and millions of users using them. This is the kind side of this story, the not so kind side is when we put all the efforts and money in implementing an […]

The Digital Change is an event that brings together personalities from the world of marketing, design and digital strategy, which will address a huge range of topics with the most immediate challenges facing companies and is divided into three large blocks of two papers each: SEO, Usability and User Experience (UX) and Web Analytics. It […]

Surely if you are part of an NGO this article is very interesting for you. The Google Ad Grants program provides nonprofit organizations with the ability to obtain a Google AdWords account with up to $10,000 USD per month to use for running ads. With this amount in the form of advertising, NGOs can promote […]

Google AdWords offers multiple possibilities to promote local businesses. Well-planned and segmented campaigns for a specific location can obtain very good results for businesses that offer their products or services in specific areas, be they cities, towns or even neighborhoods. In addition, with the intensive use of cell phones by users, the way and urgency […]

The new edition of the KSchool Master ‘Online Marketing Techniques’ has arrived in Alicante. The business school wanted to interview its director so that he could tell you first-hand about his beginnings in the world of online marketing and its professional opportunities. Don’t miss the video! If you want more information about this master’s degree […]

On November 4 of this year will begin the Master in Online Marketing Techniques in Alicante. The master’s degree is organized by KSchool, a school based in the main provinces that bases its philosophy on LEAN training, with special emphasis on the practical aspect of knowledge. Human Level will be part of the Master’s faculty, […]

The AMP initiative to improve the speed of web pages on mobile devices goes beyond user interaction with content. The project team specified some basic principles so that the ads, which after all are part of the content of the web page, would work correctly without slowing down the speed. AMP includes advertisements in its […]