Digital marketing blog

The CEO of Human Level, Fernando Maciá, participated this year in the ClinicSEO section of the eShow Barcelona with a presentation on the analysis of backlinks, negative SEO and how the CognitiveSEO tool can help you debug your popularity profile. Not to be missed: Finally, thanks to CognitiveSEO for their words. For our Spanish Friends. […]

Determining the quality of the link profile of our website and those of our competitors is fundamental to estimate our competitive capacity within a niche. Is a link good? What anchor text ratio is right for me? Where does the competition have an advantage over me? These and some other recurring questions will find their […]

Why do we need to scrape sites? How to do it without knowing how to program? We will look at some tools and go deeper into one in particular. Arturo Marimón, CEO & Consultant at Arturo Marimón Consultores. Web Scraping is to search and collect data that may be of interest to us. At the […]

Find here the summary of the talk “No indexing, no SEO” by Iñaki Huerta, in which he showed the benefits of using Screaming Frog.

The use of SEO tools needs to be done within a global SEO process adapted to each business in order to get the maximum benefit from them. We will review the main characteristics of the SEO process and will locate the tools that are best used in each phase. Eduardo Garolera, SEO & Digital Marketing […]

AMP (Accelerated Mobile Pages) is an open source initiative promoted by Google together with a large number of media worldwide and other technology partners. Aware that traffic from mobile devices has long been higher than from desktop computers and that sometimes browsing from mobile devices can be frustrating for the user because the sites are […]

One of the most common indexability problems when I perform an SEO audit of a website is duplicate content. The purpose of this article is to define a guide with some points to review that we have detected in Human Level thanks to the experience gained after many years doing SEO consulting.

Last Friday, March 4th, part of Human Level‘s Search department was selected to attend a meeting of professionals organized by the Sistrix tool in Madrid. Juan González, head of Sistrix for Spain and UK, gathered around forty SEO professionals to explain the main new features of the tool. In addition, we were able to discuss […]

This week the Partners Mobile Labs event organized by Google was held at the Hotel NH Collection Madrid Eurobuilding and was attended by some of the agencies in the Partners program that were certified in mobile advertising. On this occasion, the agency could invite up to two clients so that they could learn first-hand about […]

When a company advertises on Google AdWords the first thing that is usually done is a search to see the ads. This action can be a serious problem if it becomes a habit, due to the fact that fictitious searches are being performed and, in addition, ads are not clicked on, so the CTR drops […]

We have already mentioned that a large proportion of Russian Internet users prefer to use their country’s own portals and social networks to keep in touch with their friends, acquaintances or relatives on the Internet. With this article we intend to delve a little deeper into this topic.

The Amo Social Media, a free virtual congress on social media marketing and communication, took place on the 20th. Fernando Maciá was one of the speakers and he delved into the relationship between social networks and SEO. Fernando poses the following question: can social networks help SEO? One thing is what the search engines say… […]

On several occasions we have talked about the advantages of having a blog to achieve a more human communication on the part of the company. However, once we have decided to launch a blog on our website, knowing the great advantages of this strategy, a question arises: “Should I host the blog on a subdomain […]

When developing the architecture of our online store and nurturing it with content, we take special care to distribute our product families well, link the most profitable or most popular ones, clearly stipulate the terms of sale or choose a visible site and a convincing text that explains who we are. However, we tend to […]

Fernando Maciá participated yesterday in the online conferences on Social Media organized by J. Mejía Llano in which he spoke about the unknown effect of social networks on search engine positioning. Much has been said on this subject and few are the sources that confirm or deny this relationship. Fernando Maciá dared to shed some […]

As of February 15, 2016 European online stores and market-places operating in the EU will be required to include a link on their websites to the European Commission’s Online Dispute Resolution Platform (Online Dispute Resolution – ODR) according to the Article 14 of Regulation No. 524/2013. The objective is to streamline the processing, arbitration, mediation […]