Digital marketing blog

The AMP initiative to improve the speed of web pages on mobile devices goes beyond user interaction with content. The project team specified some basic principles so that the ads, which after all are part of the content of the web page, would work correctly without slowing down the speed. AMP includes advertisements in its […]

Earning money with Google AdWords is not easy, you have to establish the objectives of your website, plan the campaign strategy, implement them correctly and finally perform an infinite task of analysis and optimization. In the end, with effort and dedication you can obtain excellent results and even become one of the channels that brings […]

Content is king, but only quality content. There has been a lot of discussion over the last few years about what characteristics a content must fulfill to be valued as relevant by search engines and to achieve a good positioning. Although supported by experience and various experiments, these features are still just guesses: no one […]

This is the Spanish transcript of my presentation in English at The Inbounder event held in Valencia on May 19, 2016. You can view the Customer Journey Analysis and Search Scenarios presentation in Spanish or Customer Journey Analysis and Search Scenarios in English which was originally presented. Users prefer to shop in an environment where […]

Customer journey analysis and search scenarios by Fernando Maciá Domene This is the Spanish presentation of the paper I gave at The Inbounder Valencia 2016, on the analysis of the customer buying process and the different search scenarios that users can follow from the moment they first become aware of a need until they finally […]

This year, The Inbounder Global Conference, a major international digital marketing event held in different cities in Europe, chose the City of Arts and Sciences in Valencia as the venue for its events in Spain. It will bring together top SEO and online marketing experts from around the world. Fernando Maciá, director of Human Level […]

As an online marketing strategy, SEO today goes far beyond positioning objectives for certain keywords and the application of titles and goals to achieve those objectives. It is a cross-cutting strategy that interrelates with the rest of the customer acquisition, conversion and loyalty strategies. Therefore, more than as a specific action to optimize a Web […]

Affiliate networks are platforms that bring together a large number of websites, commonly called publishers, where advertisers can place their ads for a certain amount. The main actors in this system are: Advertisers: are users who want to advertise their web pages and pay for such advertising. Affiliates: they are the owners of the websites […]

As an online marketing strategy, SEO today goes far beyond positioning objectives for certain keywords and the application of titles and goals to achieve those objectives. It is a cross-cutting strategy that interrelates with the rest of the customer acquisition, conversion and loyalty strategies. Therefore, more than as a specific action to optimize a Web […]

If you advertise on Google AdWords or are aware of the platform’s evolution, you will have noticed that there are more and more competitors every day. In addition, with the change of blocks in the search ads, going from three to four ads at the top and eliminating the section on the right, it seems […]

We will analyze to what extent a popularity profile may or may not be toxic and establish procedures for continuous monitoring to control and react in real time to the possibility of being exposed to intentional or unintentional negative SEO actions. Fernando Maciá, Founding Partner and Managing Director at Human Level Communications presents this topic […]

There are small tools that make life much easier, imagine a life without lighters or forks or remote controls. Miguel will show us how he uses those little tools that are often free and make everyday life easier. Miguel Pascual, SEO & Online Marketing Consultant at Interdigital. Cloud tools: they have made my life much […]

Steps, tips and criteria to use tools such as SEMrush, Sistrix, SimilarWeb, URLProfiler or SEOmonitor to develop a competitive SEO analysis that allows you to identify opportunities on which you can capitalize and establish a winning SEO strategy. Aleyda Solis, International SEO Consultant & Founder at Orainti. Aleyda talks about competitive SEO analysis. It starts […]

We will see how Adrenalina tracks positions in the different markets and what tools allow us to have a more effective control of the positions. Jorge González, SEO Manager & CMO Adrenalina. The problem for us and our clients: each tool gives different tracking results. We do not know which one to use. But we […]

How we can detect needs to adapt the tools to the Inbound Marketing strategies we apply to different companies. Víctor Hernández, IT & Search Manager Casa Batlló. There are some tools that are prohibitively expensive. So sometimes it is worthwhile to build a specific tool from different APIs instead of using many external tools. First […]