Digital marketing blog

Customer journey analysis and search scenarios by Fernando Maciá Domene This is the Spanish presentation of the paper I gave at The Inbounder Valencia 2016, on the analysis of the customer buying process and the different search scenarios that users can follow from the moment they first become aware of a need until they finally […]

This year, The Inbounder Global Conference, a major international digital marketing event held in different cities in Europe, chose the City of Arts and Sciences in Valencia as the venue for its events in Spain. It will bring together top SEO and online marketing experts from around the world. Fernando Maciá, director of Human Level […]

As an online marketing strategy, SEO today goes far beyond positioning objectives for certain keywords and the application of titles and goals to achieve those objectives. It is a cross-cutting strategy that interrelates with the rest of the customer acquisition, conversion and loyalty strategies. Therefore, more than as a specific action to optimize a Web […]

Affiliate networks are platforms that bring together a large number of websites, commonly called publishers, where advertisers can place their ads for a certain amount. The main actors in this system are: Advertisers: are users who want to advertise their web pages and pay for such advertising. Affiliates: they are the owners of the websites […]

As an online marketing strategy, SEO today goes far beyond positioning objectives for certain keywords and the application of titles and goals to achieve those objectives. It is a cross-cutting strategy that interrelates with the rest of the customer acquisition, conversion and loyalty strategies. Therefore, more than as a specific action to optimize a Web […]

If you advertise on Google AdWords or are aware of the platform’s evolution, you will have noticed that there are more and more competitors every day. In addition, with the change of blocks in the search ads, going from three to four ads at the top and eliminating the section on the right, it seems […]

We will analyze to what extent a popularity profile may or may not be toxic and establish procedures for continuous monitoring to control and react in real time to the possibility of being exposed to intentional or unintentional negative SEO actions. Fernando Maciá, Founding Partner and Managing Director at Human Level Communications presents this topic […]

There are small tools that make life much easier, imagine a life without lighters or forks or remote controls. Miguel will show us how he uses those little tools that are often free and make everyday life easier. Miguel Pascual, SEO & Online Marketing Consultant at Interdigital. Cloud tools: they have made my life much […]

Steps, tips and criteria to use tools such as SEMrush, Sistrix, SimilarWeb, URLProfiler or SEOmonitor to develop a competitive SEO analysis that allows you to identify opportunities on which you can capitalize and establish a winning SEO strategy. Aleyda Solis, International SEO Consultant & Founder at Orainti. Aleyda talks about competitive SEO analysis. It starts […]

We will see how Adrenalina tracks positions in the different markets and what tools allow us to have a more effective control of the positions. Jorge González, SEO Manager & CMO Adrenalina. The problem for us and our clients: each tool gives different tracking results. We do not know which one to use. But we […]

How we can detect needs to adapt the tools to the Inbound Marketing strategies we apply to different companies. Víctor Hernández, IT & Search Manager Casa Batlló. There are some tools that are prohibitively expensive. So sometimes it is worthwhile to build a specific tool from different APIs instead of using many external tools. First […]

We propose a very practical way to plan a successful campaign, thanks to the advanced use of tools such as Buzzsumo and Buzzstream. Gianluca Fiorelli, SEO & Digital Marketing Consultant at MOZ. Blog rings end up causing link building penalties. Content marketing, blogging to generate links is NOT the solution. It’s a myth: most blogs […]

The CEO of Human Level, Fernando Maciá, participated this year in the ClinicSEO section of the eShow Barcelona with a presentation on the analysis of backlinks, negative SEO and how the CognitiveSEO tool can help you debug your popularity profile. Not to be missed: Finally, thanks to CognitiveSEO for their words. For our Spanish Friends. […]

Determining the quality of the link profile of our website and those of our competitors is fundamental to estimate our competitive capacity within a niche. Is a link good? What anchor text ratio is right for me? Where does the competition have an advantage over me? These and some other recurring questions will find their […]

Why do we need to scrape sites? How to do it without knowing how to program? We will look at some tools and go deeper into one in particular. Arturo Marimón, CEO & Consultant at Arturo Marimón Consultores. Web Scraping is to search and collect data that may be of interest to us. At the […]