Customer journey analysis and search scenarios

Customer journey analysis and search scenarios by Fernando Maciá Domene

This is the Spanish presentation of the paper I gave at The Inbounder Valencia 2016, on the analysis of the customer buying process and the different search scenarios that users can follow from the moment they first become aware of a need until they finally convert.

Featured image credits for this post: José Palazón

Fernando Maciá

Founder and CEO of Human Level. Expert SEO consultant with more than 20 years of experience. He has been a professor at numerous universities and business schools, and director of the Master in Professional SEO and SEM and the Advanced SEO Course at KSchool. Author of a dozen books on SEO and digital marketing.