Digital marketing blog

Creating an online store is an attractive and exciting project, but we must take into account many aspects, among which are all the legal requirements. Here we summarize the main points to consider for your eCommerce to comply with current legislation.

Fernando Maciá, director of Human Level, was once again invited as a speaker at the Aragón Virtual Shops Fair, held on April 7th of this year. Here is the video and below is a summary of the presentation. Traditional” content marketing The content of a website is the raw material that SEO can best take […]

What is HTTPS, is it secure, does your website need it, what should you do to contract it, and above all, do you know how to migrate to HTTPS so that it does not affect SEO? We answer these questions and many more.

Let’s Encrypt is a free certifying entity endorsed by large companies in the industry that allows us to obtain SSL certificates for our website through HTTPS without having to pay for it.
What is SSL? SSL (Secure Sockets Layer) is a protocol by which users of a website are guaranteed that all data entered on the page or transactions that take place on the site are secure.

Automation is a somewhat controversial topic as it has many detractors and at the same time many advocates. However, he has been “with us” in the online marketing industry for some time now. If you’ve ever created automatic reports, used bidding rules, or have…

SEO strategies in a mobile search world from Human Level Communications Mobile-first is the new scenario: more and more users are choosing to use their mobile devices to search the web. For this reason, if we want to achieve visibility in search engines, we must adapt our website to the demands of Internet users as […]

Just-in-Time content: key for SEO and conversion Just-in-Time Content: the key to SEO and Conversion from Fernando Maciá Domene An SEO-oriented content strategy can improve not only the visibility of a Web site in search engines, but also conversion, influencing traffic and sales. In this presentation, framed within the XII Feria de Tiendas Virtuales de […]

Currently the most used content management system worldwide is WordPress.
Moreover, it is no secret that nowadays we are in a continuous war for our websites to be well positioned. WordPress is becoming more and more optimized for SEO, but it still has shortcomings. For this purpose, it has many extensions: its famous plugins. There are plugins for

Trying to position the different international versions of a website can prove daunting when you target complex combinations of contents, currencies, countries and languages. Sometimes there are just no “obvious” options, and different aspects must be considered to make the right decisions to compete at the international arena. In this presentation for The Inbounder 2017, […]

Pop-ups are pop-up windows that appear automatically (usually without the user’s request). In general, pop-up windows are used for intrusive advertising, although they are also used as a means of attraction. Some examples of the use of pop ups are:

The year 2016 is coming to an end, leaving behind twelve months marked by relevant political, economic and social changes at a global level. E-commerce has also undergone intense changes, but possibly not as many as some expected. A number of e-commerce trends were predicted to land and consolidate, but only a few of them have been firmly realized….

Since last September, Google introduced a slight but substantial change in the information offered through its Google Adwords Keyword Planner tool (also known as Keyword Planner). If you manage Google AdWords campaigns on a regular basis, you won’t have noticed any difference. However, if you do not have an active campaign or have never created […]

As we have already mentioned in previous articles, there are a series of guidelines that we must follow for the correct configuration and optimization of Google AdWords campaigns. However, as with snowflakes, we will never find an AdWords campaign that is the same as another. This is logical, since each client has its own requirements […]

After having left behind the Black Friday campaign, we are already at the gates of the Christmas shopping vortex. A good part of them will take place through the online channel, so at Human Level we have proposed a compilation of the features that are expected to characterize the 2016 Christmas campaign in relation to the online channel.

Black Friday has established itself in Spain and Europe as one of the most popular sales times of the year. Although it was originally just one day, in recent years it has been extended by most online stores offering deals for several weeks. This period is an exceptional sales opportunity, as users are predisposed to […]

A growing multitude of businesses, both physical and online, are joining the Black Friday and Cyber Monday craze. Want to know how you can make the most of them with your own online store? Continue reading.