Digital marketing blog

The blog is possibly the most widely used tool in recent years by companies with an online presence, since it promotes not only the generation of quality content within a personalized environment, but also the interaction with readers and bloggers.

How to manage DNS registration in a migration: Check that your website is working properly on the new hosting. Check the website on the new hosting by putting the domain in the browser. Have your domain resolve to the new IP once you have verified that the website is working properly. Modify, if necessary, the […]

If you want a low cost Google Adwords campaign with which you can achieve a high number of conversions at the same time, you have to do a lot of things right: You have to have a well structured campaign with the right number of keywords. You need to create “magnetic” ads and increase CTR. Also…

In this article we intend to review some of the techniques that will help us create a closer bond with our customers, amplifying the connection with our target audience through the content of our website.

In our series of articles on mobile marketing, we talk about mobile application optimization. ASO is the acronym used for App Store Optimization and is used to optimize your app in the various app stores. Do you want to know how to apply this knowledge? Continue reading…

When we start using Google AdWords, something to keep in mind is the so-called quality score. We should use it as an account diagnostic tool, not as a KPI. In this article I explain in a simple way why it is important to be attentive to it….

Last June, Fernando Maciá participated in a roundtable organized by SEMrush (via Google Hangouts) together with SEO experts Natzir Turrado, Fernando Angulo and Gianluca Fiorelli to talk about SEO for mobile. Mobile SEO The first question posed to the marketing strategists was what people should be doing on their websites right now in terms of […]

When a retailer opens a new store, he assumes that it is not enough to have decorated it well and stocked it with products. From the first day, you should strive to attract the attention of your potential customers with a good showcase, perhaps doing a mailing in nearby neighborhoods, radio spots… In the online […]

The process of humanization of online marketing is the path that a company should follow to enhance the most emotional aspects of its campaigns, so that it achieves much more than customer satisfaction.

Creating an online store is an attractive and exciting project, but we must take into account many aspects, among which are all the legal requirements. Here we summarize the main points to consider for your eCommerce to comply with current legislation.

Fernando Maciá, director of Human Level, was once again invited as a speaker at the Aragón Virtual Shops Fair, held on April 7th of this year. Here is the video and below is a summary of the presentation. Traditional” content marketing The content of a website is the raw material that SEO can best take […]

What is HTTPS, is it secure, does your website need it, what should you do to contract it, and above all, do you know how to migrate to HTTPS so that it does not affect SEO? We answer these questions and many more.

Let’s Encrypt is a free certifying entity endorsed by large companies in the industry that allows us to obtain SSL certificates for our website through HTTPS without having to pay for it.
What is SSL? SSL (Secure Sockets Layer) is a protocol by which users of a website are guaranteed that all data entered on the page or transactions that take place on the site are secure.

Automation is a somewhat controversial topic as it has many detractors and at the same time many advocates. However, he has been “with us” in the online marketing industry for some time now. If you’ve ever created automatic reports, used bidding rules, or have…

SEO strategies in a mobile search world from Human Level Communications Mobile-first is the new scenario: more and more users are choosing to use their mobile devices to search the web. For this reason, if we want to achieve visibility in search engines, we must adapt our website to the demands of Internet users as […]

Just-in-Time content: key for SEO and conversion Just-in-Time Content: the key to SEO and Conversion from Fernando Maciá Domene An SEO-oriented content strategy can improve not only the visibility of a Web site in search engines, but also conversion, influencing traffic and sales. In this presentation, framed within the XII Feria de Tiendas Virtuales de […]