Digital marketing blog

Google Merchant is the tool that Google makes available to all those professionals and companies that market tangible products through the Internet, providing them with a platform created to manage Google Shopping ads. Find out here how to set up your Google Merchant account.

For a website to appear in the search results of a Google user, the prerequisite is that the pages of that site are included in the search engine’s index. Explained in a very general way, the process by which Google is able to display results after a query, is divided into three main phases:

Push notifications on the web are like personalized announcements to each user, which can be sent only if the user gives us permission. Discover the best ways to use and implement them in this post.

The search terms report is a list of words in which the different terms that have triggered our ads are collected. This is a complementary tool to the “Keywords” tab of our Google AdWords campaigns that provides us with the following information: General information about the keyword we are bidding on that has triggered the […]

In recent times, Sistrix has carved a niche for itself in the SEO world and has become one of the essential tools for every SEO consultant. It is not only used by experts but also by beginners in the world of online marketing, responsible for these areas in different SMEs and large companies, managers or […]

Structured data consists of a series of tags that describe the content found on a web page. This data makes the robots’ job easier so that it is easier to know what to index and provides the kind of highly organized information that is usually found in most databases.

In online advertising it is very common to find strategic approaches with a global focus, in which all media are approached in the same way. However, the reality for consumers is quite different, as a smartphone or tablet user does not behave or usually have the same intention as a desktop user. We found some […]

The blog is possibly the most widely used tool in recent years by companies with an online presence, since it promotes not only the generation of quality content within a personalized environment, but also the interaction with readers and bloggers.

How to manage DNS registration in a migration: Check that your website is working properly on the new hosting. Check the website on the new hosting by putting the domain in the browser. Have your domain resolve to the new IP once you have verified that the website is working properly. Modify, if necessary, the […]

If you want a low cost Google Adwords campaign with which you can achieve a high number of conversions at the same time, you have to do a lot of things right: You have to have a well structured campaign with the right number of keywords. You need to create “magnetic” ads and increase CTR. Also…

In this article we intend to review some of the techniques that will help us create a closer bond with our customers, amplifying the connection with our target audience through the content of our website.

In our series of articles on mobile marketing, we talk about mobile application optimization. ASO is the acronym used for App Store Optimization and is used to optimize your app in the various app stores. Do you want to know how to apply this knowledge? Continue reading…

When we start using Google AdWords, something to keep in mind is the so-called quality score. We should use it as an account diagnostic tool, not as a KPI. In this article I explain in a simple way why it is important to be attentive to it….

Last June, Fernando Maciá participated in a roundtable organized by SEMrush (via Google Hangouts) together with SEO experts Natzir Turrado, Fernando Angulo and Gianluca Fiorelli to talk about SEO for mobile. Mobile SEO The first question posed to the marketing strategists was what people should be doing on their websites right now in terms of […]

When a retailer opens a new store, he assumes that it is not enough to have decorated it well and stocked it with products. From the first day, you should strive to attract the attention of your potential customers with a good showcase, perhaps doing a mailing in nearby neighborhoods, radio spots… In the online […]

The process of humanization of online marketing is the path that a company should follow to enhance the most emotional aspects of its campaigns, so that it achieves much more than customer satisfaction.