Digital marketing blog

To this day we still find cases of websites that continue to use on-page and off-page SEO practices that have become completely obsolete, some of them more recently, and others that have had zero relevance for some years now. In this article we will try to compile the most important ones.

It consists of creating automated and personalized email marketing strategies for the user. So-called drip campaigns can be created, where a target is set and a series of emails will be sent depending on the user’s actions. We see an example whose objective is…

On November 15, Fernando Maciá presented his paper“Fighting for position 0 in a mobile-only world” at one of the most important annual digital marketing events in Europe, SMXL Milan 2017. Mobile search is substantially impacting the way we use the Internet, and how we search for information, products or services. Search engines are rapidly adapting […]

Today, the more traditional customer service channels, such as the telephone, are still used when seeking support to resolve problems or doubts. People don’t want to give up hearing a human voice (even if it’s at the end of a long tunnel full of machines and ice-cold voiceovers) on the other end of the line. But what about the new service channels? Do you know them all and get the most out of them?

On websites we often find content that, due to its large extension, is presented on more than one page. For example, in online stores that have very extensive product listings. In this case, the articles are distributed in different pages, which end up forming a series of interrelated URLs.

The CTR or Click Through Rate in SEO is the percentage of clicks with respect to the impressions of a search engine result. This concept is directly related to the effectiveness of a campaign and is a clear indicator of the interest shown by users in a campaign, as well as …

The nofollow link attribute prevents the flow of popularity juice from the link source page to the link destination page. This means that the page receiving the link does not benefit in any way from the popularity or credibility of the page from which the link originates.

Discover how Progressive Web Apps increase visits and conversions thanks to new functionalities and improvements that put this new type of websites above those that are not and make users loyal to them.

If you have an eCommerce and you are concerned about your SEO, you should be aware of the growing importance of the AMP concept and its implications for online stores. It is not enough for your e-commerce design to adapt to mobiles or tablets, it must also offer a much faster loading time for the mobile version compared to the desktop version. Find out here what are the keys to AMP for eCommerce.

In this article we will explore the basic aspects of usability that are fundamental to a website’s SEO. Although the concepts of “SEO” and “usability” do not seem a priori to be closely related, the truth is that nowadays these two disciplines could be considered practically inseparable in the web environment.

Ad extensions are an ad format or a part of the normal ad that helps to expand the information we give the user about our services and/or products. They are important because they help us to…

In our series of articles on social networks and online marketing, we are going to talk about Social Commerce. According to the VII Study of Social Networks 2017, 53% of the surveyed sample claims to use social networks to search for products or services before making a purchase and 39% express their opinions about them in some social network. Do you want to know more about this phenomenon?

Google Merchant is the tool that Google makes available to all those professionals and companies that market tangible products through the Internet, providing them with a platform created to manage Google Shopping ads. Find out here how to set up your Google Merchant account.

For a website to appear in the search results of a Google user, the prerequisite is that the pages of that site are included in the search engine’s index. Explained in a very general way, the process by which Google is able to display results after a query, is divided into three main phases:

Push notifications on the web are like personalized announcements to each user, which can be sent only if the user gives us permission. Discover the best ways to use and implement them in this post.

The search terms report is a list of words in which the different terms that have triggered our ads are collected. This is a complementary tool to the “Keywords” tab of our Google AdWords campaigns that provides us with the following information: General information about the keyword we are bidding on that has triggered the […]