Digital marketing blog

Search remarketing (RLSA) is one of the functionalities that we can develop in our AdWords accounts to target differently to users who have visited our website before.

Optimizing product cards on mobile to improve the user’s shopping experience in your eCommerce requires paying attention to a series of crucial points that will make the difference between success or failure. In this article, we follow Google’s guidelines to propose a list of improvements that will undoubtedly help you to improve your product pages.

The HTTP protocol cache headers allow you to control how each of the file types of a web page are cached in the user’s browser. If they are used correctly, it will significantly improve the performance for the recurring users of our site, but if not, we could indefinitely and hopelessly cache content and redirects that, in reality, we want to force their update.

My intention with this post is to encourage you to solve this lack of your website, because, if you think that this section is boring and dispensable, I will tell you that you could not be more wrong. Every company has something to tell. Let’s see how you can do it!

As is the case in many professional disciplines, the key to offering the best solution to a given problem is to make an accurate diagnosis. SEO is no exception, so carrying out a correct diagnosis will be crucial for the future of any SEO project. SEO Audit is the concept that gives its name to […]

Fernando Maciá of Human Level shares his insights on Google’s featured search results and the emerging and increasingly prevalent voice search.

Google News is a Google platform that stores a large amount of news and articles about recent and current events. In this article we tell you what it consists of, its functionalities, inclusion requirements, the objectives pursued by the platform and how it can help us in our positioning strategy.

Creating exceptionally valuable content that people want to link to and promote on a massive scale is not easy. There is no formula, nor are there specific steps to follow to achieve it. But we can give you some tips that will help you to create linkable content.

The purpose of the sitemap file is to help search engines find and index the pages of your website. As a general rule, crawlers index all the pages they find, unless they include some kind of blocking instruction. In this article we tell you how you can optimize this file to improve the indexing of your site.

Fernando Maciá, CEO of Human Level and professor of the Master’s Degree in Digital Marketing at ENAE Business School, participated last March 9 in the Graduation Ceremony of the 2016/2017 graduating class of the school with his lecture “Digital marketing as a critical function of business strategy”.

In this CSS optimization guide, we are going to look at what is necessary for the downloading and painting of a web page to be done optimally.

Google Data Studio is a tool that allows us to create dashboards and dynamic reports by obtaining data from different sources that we can define from the following connectors: Although the applications of this tool can be numerous, we are going to focus on different types of web projects where the use of Google Data […]

The so-called Dark Social is a type of traffic whose origin we cannot identify, because it is usually visits to our website coming from instant messaging applications, chat clients, e-mails, private messages on social networks, and other channels of a similar nature…

Fernando Maciá participated in the IV Salesian Communication Day to explain to the representatives of the Salesian houses the mechanisms for positioning content on the Internet.

Do you know what topical searches are and how to take advantage of them in your SEO strategy? In media positioning, when we talk about current searches, we refer to those that reach their highest peak of searches at specific moments in time.

The year 2018 has just started and our mind is already on seo news or trends. The world of digital marketing is advancing by leaps and bounds, what does this year hold for SEO?