Digital marketing blog

As is the case in many professional disciplines, the key to offering the best solution to a given problem is to make an accurate diagnosis. SEO is no exception, so carrying out a correct diagnosis will be crucial for the future of any SEO project. SEO Audit is the concept that gives its name to […]

Fernando Maciá of Human Level shares his insights on Google’s featured search results and the emerging and increasingly prevalent voice search.

Google News is a Google platform that stores a large amount of news and articles about recent and current events. In this article we tell you what it consists of, its functionalities, inclusion requirements, the objectives pursued by the platform and how it can help us in our positioning strategy.

Creating exceptionally valuable content that people want to link to and promote on a massive scale is not easy. There is no formula, nor are there specific steps to follow to achieve it. But we can give you some tips that will help you to create linkable content.

The purpose of the sitemap file is to help search engines find and index the pages of your website. As a general rule, crawlers index all the pages they find, unless they include some kind of blocking instruction. In this article we tell you how you can optimize this file to improve the indexing of your site.

Fernando Maciá, CEO of Human Level and professor of the Master’s Degree in Digital Marketing at ENAE Business School, participated last March 9 in the Graduation Ceremony of the 2016/2017 graduating class of the school with his lecture “Digital marketing as a critical function of business strategy”.

In this CSS optimization guide, we are going to look at what is necessary for the downloading and painting of a web page to be done optimally.

Google Data Studio is a tool that allows us to create dashboards and dynamic reports by obtaining data from different sources that we can define from the following connectors: Although the applications of this tool can be numerous, we are going to focus on different types of web projects where the use of Google Data […]

The so-called Dark Social is a type of traffic whose origin we cannot identify, because it is usually visits to our website coming from instant messaging applications, chat clients, e-mails, private messages on social networks, and other channels of a similar nature…

Fernando Maciá participated in the IV Salesian Communication Day to explain to the representatives of the Salesian houses the mechanisms for positioning content on the Internet.

Do you know what topical searches are and how to take advantage of them in your SEO strategy? In media positioning, when we talk about current searches, we refer to those that reach their highest peak of searches at specific moments in time.

The year 2018 has just started and our mind is already on seo news or trends. The world of digital marketing is advancing by leaps and bounds, what does this year hold for SEO?

Discover in this guide, the main points to take into account when optimizing the JavaScript client code of a web site

Nowadays the inbound links or backlinks that a website has cannot and should not be taken lightly. Linkbuilding strategies and maintaining the right referral link profile to benefit us is becoming more and more complicated.

Nowadays I realize that when I talk to people who are not “in this world” but have heard something about SEO and SEM, they still don’t know the difference between one and the other. In this article I will try to explain in a simple way the difference between SEO and SEM positioning. Let’s start by defining them.

It is often said that Google is the richest blind user in the world. Keep in mind that Google’s robot does not see, so it crawls a website in a similar way to a blind person, it needs the alternative text of an image to know what information it provides.