Digital marketing blog

Last September 27th, SEMRush invited Fernando Maciá to a session on “SEO Surgery”. The expert analyzed the websites offered by Twitter users to point out their main SEO mistakes. You can see the video of the session in this post.

Chatbots in e-commerce are the order of the day. Are you thinking of implementing one in your online store? We tell you about the possible benefits and drawbacks.

Have you ever wondered how schema.org information is interpreted to create structured data? Did you know that you can create JSON-LD or microdata tailored to the data? Find out how it is done here.

We collect some of the best tricks offered by the world’s largest search engine, Google, on the occasion of its 20th anniversary.

When moving a website from HTTP/1.1 to HTTP/2, some WPO techniques become obsolete, but this does not mean that they should be discarded in all cases. Here we analyze the best course of action in each case.

Discover the problems we can encounter when we have a website where the HTML is painted on the client with JavaScript and AJAX and what we must do to ensure indexability in Google.

Optimizing internal links in SEO is a task that will not require a long time and that will bring to your website a more coherent information architecture and therefore a higher quality in navigation.

The off-page optimization of a website includes several techniques that, as the name suggests, focus on improving the SEO at the level of popularity and authority of a portal. In this post we show you how to search and select domains to get links for your portal.

Fernando Maciá, director of Human Level, explained at the seminar focused on SEO in 2018, organized by Grupo SPRI through Garaia Enpresa Digitala, how the three main trends of this new year will be applied: Google featured snippets, voice search and progressive web apps. Explore in this post his presentation.

Search remarketing (RLSA) is one of the functionalities that we can develop in our AdWords accounts to target differently to users who have visited our website before.

Optimizing product cards on mobile to improve the user’s shopping experience in your eCommerce requires paying attention to a series of crucial points that will make the difference between success or failure. In this article, we follow Google’s guidelines to propose a list of improvements that will undoubtedly help you to improve your product pages.

The HTTP protocol cache headers allow you to control how each of the file types of a web page are cached in the user’s browser. If they are used correctly, it will significantly improve the performance for the recurring users of our site, but if not, we could indefinitely and hopelessly cache content and redirects that, in reality, we want to force their update.

My intention with this post is to encourage you to solve this lack of your website, because, if you think that this section is boring and dispensable, I will tell you that you could not be more wrong. Every company has something to tell. Let’s see how you can do it!

As is the case in many professional disciplines, the key to offering the best solution to a given problem is to make an accurate diagnosis. SEO is no exception, so carrying out a correct diagnosis will be crucial for the future of any SEO project. SEO Audit is the concept that gives its name to […]

Fernando Maciá of Human Level shares his insights on Google’s featured search results and the emerging and increasingly prevalent voice search.

Google News is a Google platform that stores a large amount of news and articles about recent and current events. In this article we tell you what it consists of, its functionalities, inclusion requirements, the objectives pursued by the platform and how it can help us in our positioning strategy.