Inicio > Blog > News > Fighting for position 0 in a mobile-only world: Fernando Maciá’s presentation at SMXL Milan 2017
Published on 11/29/2017
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Updated on 10/11/2023
Fighting for position 0 in a mobile-only world: Fernando Maciá’s presentation at SMXL Milan 2017
On November 15, Fernando Maciá presented his paper“Fighting for position 0 in a mobile-only world” at one of the most important annual digital marketing events in Europe, SMXL Milan 2017. Mobile search is substantially impacting the way we use the Internet, and how we search for information, products or services. Search engines are rapidly adapting
Anastasia Kurmakaeva
SEO Consultant
On November 15, Fernando Maciá presented his paper“Fighting for position 0 in a mobile-only world” at one of the most important annual digital marketing events in Europe, SMXL Milan 2017.
Mobile search is substantially impacting the way we use the Internet, and how we search for information, products or services. Search engines are rapidly adapting to this new reality, and our SEO strategies must also catch up with the latest developments. In this presentation Fernando Maciá shows how we should prepare our own website to be able to compete in a mobile-first world and what techniques we should use to get to position 0.
