Digital marketing blog

Google will start using AI-based technology to evaluate sites sooner or later, which could mean significant changes to different SEO metrics and configurations. In this post, we look into the crystal ball to try to predict what this evolution will look like and give you recommendations to get your site ready.

Learn the main functions and skills of an SEO copywriter, as well as the advantages of having optimized copywriting on your website.

Google SGE is the new generative search already launched in 120 countries and could impact the way we use the search engine and do SEO.

Why start using Google Analytics 4? Firstly, because there is no other option if you want to continue using Google’s environment tools for your digital analytics. If you have worked with Universal Analytics until now to track your website, you will know that since last July 2023 this platform, as you knew it, was disabled […]

Discover the exciting SEO experiment that allowed Human Level to answer this question, our methodology and the unexpected results.

A buyer persona is a figure in which companies project the characteristics of their potential customer. We tell you how to do it.

The EEAT is a group of fundamental factors that Google takes into account when ranking and positioning content. We’ll tell you the details!

Get your business listed on Google Discover, get traffic and potential new customers. We tell you which points are important. Read on!

Google Search Generative Experience will change the way we use search engines. Don’t miss the conclusions of Google I/O and its impact on SEO.

Say goodbye to URL parameter management and learn everything you should know to keep your site’s indexing under control with Fernando Maciá’s presentation for #TerritorioDSM.

Explore Fernando Maciá’s presentation for #Posiciona22: “Audit your website like an SEO pro”. Find out what are the main challenges an SEO consultant faces on a daily basis.

In this post we guide you step by step through the planning and management of an international SEO strategy. Successfully position your website in other countries and reach new markets.

Do you need ideas to create content that responds to informational searches? In this article we give you the keys to reach your target audience.

Follow the steps in this guide and discover how to minimize the traffic drop of your website as much as possible in a migration.

Do you have an online store and want to improve its positioning in Google? We tell you step by step how to define and implement an SEO strategy for e-commerce. Read on!

Check your Google Ads account management through ten simple questions. Find out how it is configured and its opportunities for improvement.