How to use Google Data Studio depending on your project type
Google Data Studio is an online tool allowing us to create dashboards and dynamic reports by obtaining data from various sources, making for an easier monitoring of a project.
How to perform a backlink audit and clean up your website’s popularity profile
Nowadays, inbound links or backlinks a website has cannot be taken lightly, and rightly so. Linkbuilding strategies and maintaining a good backlink profile with thoroughly selected referral links that benefit our website is becoming increasingly difficult.
Differences between SEO and SEM
I frequently realise that whenever I speak to people who don’t really belong to the so-called “marketing scene”, but have heard about SEO and SEM at some point in their lives, they still do not know the difference between these two disciplines.
Web design trends in 2018
In 2018 web designers should focus on creating pretty and dynamic designs, which will also coexist in perfect harmony with a good performance on mobile devices.
Outdated SEO practices you should stop using now
Nowadays we still run into websites that continue to use completely outdated on-page and off-page SEO practices. Some of them have gone out of order more recently, and others lost their relevance years ago. For this article we are going to try and put together the most important ones
Battling for position zero in a mobile-only world: Fernando Maciá’s presentation at SMXL Milan 2017
On 15th November Fernando Maciá presented his lecture “Battling for position zero in a mobile-only world” at one of the most important annual digital marketing events in Europe, SMXL Milan 2017. Searching from mobile devices is deeply impacting the way we use the Internet or how we search for information, products or services. Search engines are…
Featured snippets for voice results
Featured snippets for voice results are text-type featured snippets that Google can read out loud when using voice search. It is important that you include the query you are targeting…
International SEO: what problem is there with the home page?
Search Engine Optimization of multilingual and multiregional websites always implies multiple challenges and trials for any SEO expert. This is due to the astounding variety of situations that can arise, for which it is hard to figure out specific and verified solutions. In this post we are going to see which ones we can use and their advantages and disadvantages.
Customer Journey and Search Scenarios Part 2
Let’s talk about search scenarios and anticipating our users’ needs, and how to implement all of this in our SEO strategies.
Customer journey analysis and search scenarios
Customer journey analysis and search scenarios open up a new approach to SEO closer to the users’ purchase decision process
Progressive Web Apps: what are they and why are they going to improve my site’s traffic?
Find out Progressive Web Apps (PWAs) increase page views and conversion thanks to new features and improvements.
Website usability fundamentals for better SEO
In this article we are going to review usability basics that are crucial for good user experience, and by extension, for search engine optimisation.