Difference between SEO and SEM

Differences between SEO and SEM

I frequently realise that whenever I speak to people who don’t really belong to the so-called “marketing scene”, but have heard about SEO and SEM at some point in their lives, they still do not know the difference between these two disciplines.

Outdated SEO practices

Outdated SEO practices you should stop using now

Nowadays we still run into websites that continue to use completely outdated on-page and off-page SEO practices. Some of them have gone out of order more recently, and others lost their relevance years ago. For this article we are going to try and put together the most important ones

Home pages and international SEO

International SEO: what problem is there with the home page?

Search Engine Optimization of multilingual and multiregional websites always implies multiple challenges and trials for any SEO expert. This is due to the astounding variety of situations that can arise, for which it is hard to figure out specific and verified solutions. In this post we are going to see which ones we can use and their advantages and disadvantages.