16 Jun 2026
How to achieve visibility in the Zero-Click era
The strategy changes: from chasing clicks to conquering visibility, authority, and citations in the SERP.
SEO/GEO
We bring you the latest SEO & GEO trends and real-world strategies to help your website rank in an increasingly competitive environment. Learn how to adapt to Google’s changes and apply advanced strategies in technical SEO, content, international SEO, ecommerce, and more.
Latest on SEO/GEO
Our articles on SEO/GEO
28 Apr 2014
How to define customer targets with AdWords Ad Planner
The target is our target audience, i.e. the potential consumers of our product or service. When we undertake...
5 Mar 2014
Measuring our website objectives
The analytics of our website must be correctly configured to be a tool to evaluate the performance of our...
23 Jan 2014
Optimization of images for the Web
If we want a profitable Web, it is essential to have a good performance. To give you an idea, when Amazon...
13 Jan 2014
How to configure Internet Information Server (IIS) to improve the performance and SEO of your website
Optimally configuring the web server on which you host your website is one of the key factors in the...
26 Nov 2013
New features in Google Search
José Luis Pulpón (Google) The second digital revolution. Some call it big data, but it is as important to...
26 Nov 2013
Mobile SEO: how to improve the search engine positioning of your website for mobile devices
Having a Web site perfectly adapted to its access and positioning from mobile terminals -smartphones and...
19 Nov 2013
How to mark products in your online store with microdata
Microdata has become very popular today mainly because Google uses it to create rich snippets in its search...
4 Mar 2021
What are cookies and how do they work?
What are cookies and how do they work? A cookie or computer cookie is a small file with information that is...
16 Oct 2023
New features of the ‘Hummingbird’ algorithm
On its fifteenth anniversary, Google has revealed its latest algorithm updateAfter the last two black and...
23 Sep 2013
Advantages and problems of tag systems
Everyone who has used content management systems such as Wordpress will know about content tagging. In each...
19 Sep 2013
Does my website comply with the cookie law?
Many companies ask us if their website complies with the current law on cookies, for this reason I decided to...
23 Oct 2019
Latent Semantic Indexing: another twist
The Latent Semantic Indexing is a form of information analysis used by search engines in which it is assumed...
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