We bring you the latest SEO trends and real-world strategies to help your website rank in an increasingly competitive environment. Learn how to adapt to Google’s changes and apply advanced strategies in technical SEO, content, international SEO, ecommerce, and more. If you’re looking to boost your visibility or stay ahead of algorithm updates, we’re here to help you succeed!
Microdata has become very popular today mainly because Google uses it to create rich snippets in its search results. These rich snippets increase the number of clicks due to their visual impact on Google results, leading to an increase in traffic. There is a long list of all the microdata defined by search engines that […]
We leave you with the last presentation of Fernando Maciá in the last #SearchDay of OMWeek Madrid. In it, Fernando talks about the importance of context in the optimization process and the need to broaden the traditional SEO approach. Search marketing: when SEO is no longer enough by Human Level Communications 1. Search Marketing: when […]
On its fifteenth anniversary, Google has revealed its latest algorithm updateAfter the last two black and white animals – panda and penguin – names such as zebra were considered, but this was not the case and Amit Singhal, senior vice-president of Search, told us introduced theHummingbird update on September 28, 2009.. But the nomenclature should […]
Everyone who has used content management systems such as WordPress will know about content tagging. In each entry we can define a list of terms separated by commas that will be associated to the tag. This is a functionality that is often used without any kind of control and, because a page is created for […]
The Latent Semantic Indexing is a form of information analysis used by search engines in which it is assumed that words found at a certain distance, in the same portion of text or area, have similar meanings or there is a close relationship between them. Latent Semantic Indexing is not a new topic for those […]
In my previous article, I analyzed how the loading speed of your web page affects SEO different measurement tools and the various factors that influence response time. In this article I will discuss the improvements that can be made in each of the steps of a request to your website to reduce the loading time […]
About Author Rank Much has been written about Author Rank and its first cousins. Author Rank, Agent Rank and Authorship are three concepts that are obviously related, but do we know the differences between them? Are we sure how to implement authorship markup on our website? In this article we will answer your questions and […]
Google is the search engine with the highest search volume worldwide. In the specific case of Spain, it accounts for more than 95% of the total number of searches performed. To be well positioned, you must know which are the Google’s “rules of the game”, you must know both the factors that will get your […]
The loading speed of a web page is a key factor for search engine positioning, since it improves indexability, bounce rate and conversion. These points are described in more detail below. Why does the loading time influence the indexability of your website? Search engine spiders spend a limited amount of time crawling and indexing each […]
SEO for E-Commerce is the presentation that Raul Carrion exposed for his presentation at the event “Monta tu tienda online” organized by the Local Development Agency (ADL) and the Department of Commerce of the City of Castalla. SEO for E-Commerce – Raul Carrión from Human Level Communications Version 1.0 07/23/2013 Online Positioning of Internet Retailers […]
When we think about renewing our Web site, we have doubts such as: what will happen to the current traffic that my Web site receives, will I maintain the positions in the search engines, what happens to the external links that point to my current pages, how do I make the new pages receive the traffic of the old ones, how do I make sure that the new pages receive the traffic of the old ones?
Google defines snippets as lines of text that appear below each search result and are intended to inform users about the content of the page and to show them why it is relevant to their query. Advantages of enriched fragments If Google understands the content of the pages, we can create rich snippets with detailed […]
Fernando Maciá participated in a forum on the evolution of search engines included in the Online Master in Search Engines at Pompeu Fabra University. The director of Human Level Communications gives a series of recommendations to students in this online discussion. Review documentation We must pay attention to the documentation provided by Google (on Youtube, […]
The goal of indexability is not only to index as many pages as possible but, above all, to better position the most profitable content.
The Semantic Web, also called Web 3.0 or Linked Data, is a technological revolution that is changing the way we understand the Web and forcing everything to evolve: search engines, browsers, development and SEO. The Semantic Web is essentially based on a new type of link that serves to connect data or concepts, rather than […]
Here we bring you the presentation of SEO International in its latest version, presented by Fernando Maciá at the GedesTIC Conference (video). The presentation contains methodology and recommendations for the international positioning of a multi-language website. This presentation shows the experience and methodologies applied by Human Level Communications since 2005 in its international SEO services […]
