About Author Rank Much has been written about Author Rank and its first cousins. Author Rank, Agent Rank and Authorship are three concepts that are obviously related, but do we know the differences between them? Are we sure how to implement authorship markup on our website? In this article we will answer your questions and […]
Google is the search engine with the highest search volume worldwide. In the specific case of Spain, it accounts for more than 95% of the total number of searches performed. To be well positioned, you must know which are the Google’s “rules of the game”, you must know both the factors that will get your […]
The loading speed of a web page is a key factor for search engine positioning, since it improves indexability, bounce rate and conversion. These points are described in more detail below. Why does the loading time influence the indexability of your website? Search engine spiders spend a limited amount of time crawling and indexing each […]
SEO for E-Commerce is the presentation that Raul Carrion exposed for his presentation at the event “Monta tu tienda online” organized by the Local Development Agency (ADL) and the Department of Commerce of the City of Castalla. SEO for E-Commerce – Raul Carrión from Human Level Communications Version 1.0 07/23/2013 Online Positioning of Internet Retailers […]
When we think about renewing our Web site, we have doubts such as: what will happen to the current traffic that my Web site receives, will I maintain the positions in the search engines, what happens to the external links that point to my current pages, how do I make the new pages receive the traffic of the old ones, how do I make sure that the new pages receive the traffic of the old ones?
Google defines snippets as lines of text that appear below each search result and are intended to inform users about the content of the page and to show them why it is relevant to their query. Advantages of enriched fragments If Google understands the content of the pages, we can create rich snippets with detailed […]
Fernando Maciá participated in a forum on the evolution of search engines included in the Online Master in Search Engines at Pompeu Fabra University. The director of Human Level Communications gives a series of recommendations to students in this online discussion. Review documentation We must pay attention to the documentation provided by Google (on Youtube, […]
The goal of indexability is not only to index as many pages as possible but, above all, to better position the most profitable content.
The Semantic Web, also called Web 3.0 or Linked Data, is a technological revolution that is changing the way we understand the Web and forcing everything to evolve: search engines, browsers, development and SEO. The Semantic Web is essentially based on a new type of link that serves to connect data or concepts, rather than […]
Here we bring you the presentation of SEO International in its latest version, presented by Fernando Maciá at the GedesTIC Conference (video). The presentation contains methodology and recommendations for the international positioning of a multi-language website. This presentation shows the experience and methodologies applied by Human Level Communications since 2005 in its international SEO services […]
International SEO – eShow Barcelona 2013 from Human Level Communications Latest version of Human Level Communications’ International SEO presentation. You can see a very complete post with all the information of this presentation on structure and positioning of multinational and multilingual Web sites developed in this post. If you are interested in an experienced team, […]
Arturo Marimón (@arturomarimon) of SEOcom. I’m going to talk about content marketing focused on SEO. John Deere started content marketing by publishing an agricultural magazine in 1895 and that was the predecessor of content marketing. Today, content affects conversion, ranking and popularity. Through content marketing we can get natural links and social mentions. Penguin is […]
Simon Heseltine, SEO Director at AOL, Techcrunch, Huffington Post (Washington D.C.) He starts talking about the death of SEO:“it’s a lie, SEO evolves, changes, adapts, but whoever says that SEO is dead is confusing SEO with spamming, with people who try to cheat search engines“.
International Search Engine Optimization 2012 from Human Level Communications This presentation is an update of the one presented at the Walqa Virtual Shops Fair. You can consult the post that complements this presentation and is entitled International Search Engine Optimization – Fernando Maciá at the Professional SEO Congress. The presentation shows working methodologies and recommendations […]
We tell you everything you need to know about Google’s “Ranking Documents” patent and its impact on search engine optimization.
Although Miguel Pascual has already published on his Web site a summary of my presentation in the Professional SEO Congress 2012I wanted to complete the chronicle that I have made of this excellent Congress with the essential content of my talk on International Search Engine Optimization, which is an evolution of the one I gave […]
