We bring you the latest SEO trends and real-world strategies to help your website rank in an increasingly competitive environment. Learn how to adapt to Google’s changes and apply advanced strategies in technical SEO, content, international SEO, ecommerce, and more. If you’re looking to boost your visibility or stay ahead of algorithm updates, we’re here to help you succeed!
“3.2 The headlines must be unequivocal, concrete, accessible to all types of readers and free of any kind of sensationalism. … 3.4. Headlines must faithfully respond to the information … and never draw conclusions that do not appear in the text”. (from the El País Style Guide). The author of the article “Cómo forrarse forarse […]
In conventional advertising, we have multiple strategies to achieve different sales or brand recognition objectives: television spots, radio spots, mailings, direct marketing, sponsorship of sporting events, etc. On the Internet, we also have different types of strategies to attract visitors and convert them into loyal customers. While some of these strategies have a more profound […]
Demand is made up of people who prefer products that are in fashion and people who prefer less popular products. The two demand profiles add up equally to 100% of the pie, but only one piece of the pie is easy to cut. Do you know what that piece is?
Taking into account the aspects of web optimization for search engine positioning when implementing a content management system can prevent our investment in content from being devalued by a poor presence in search engines. Content managers The generation, publication and archiving of a huge number of pages in large portals and Web sites poses multiple […]
In order to bet on a market or product our SWOT matrix must show us a greater number of opportunities than threats together with a greater number of strengths than weaknesses. Search engine promotion is still one of those strategies where there are a great number of opportunities and strengths. Some of these are discussed […]
Search engine optimization, despite being a new tool, is based on some of the marketing laws most commonly used to explain the success or failure of companies’ marketing strategies: the immutable laws of marketing. The 22 immutable laws of marketing are the fruit of 25 years of experience of consultants Al Ries and Jack Trout, […]
Search engine optimization is the trendy strategy on the Internet. And, as such, everyone – marketing agencies, developers, webmasters, freelancers, web designers – want to jump on this moving train. However, evaluating the results, the return on investment of a search engine optimization campaign, is not a simple matter. Many of the newcomers in this […]
What do large companies do when they know that an avalanche of users are going to type keywords related to their brand or business into search engines? Are they really taking advantage of this opportunity? There is ample evidence that web traffic increases significantly when an off-line phenomenon occurs. The most obvious proof of this […]
The pressure to get first positions in search engines sometimes makes us forget the real objective of a website: to obtain qualified traffic. Getting first positions in search engines is not an end in itself, but a means to obtain traffic likely to become customers of our website. Therefore, when it comes to optimizing our […]
Search engine optimization companies are usually called in when a web site does not obtain the expected results. In many cases, aspects of programming or architecture of the website itself prevent the optimization and positioning work from being fully effective. The advice of specialists at the time of web design improves its indexability. It is […]
Being at the top of Google is the obsession of any website administrator. With Google generating around 85% of all traffic from search engines, getting to those top positions is the difference between counting or not counting on the Internet. Numerous tests show that the first three Google results are read by almost all searchers, […]
When it comes to positioning our website, we may be tempted to use miraculous tricks or techniques. Do not risk doing things that may compromise your permanence in the search engine indexes. With these five simple tests, you can make sure that your website is on the safe side. Search engine optimization is a concept […]
Anticipating what will happen in the future – even if that future is immediate – is a risky business. If what we are talking about is the Internet, then rather than an exercise in foresight, we may be trying to exercise the arts of pure divination. Nevertheless, companies must work within the framework of the […]
Search engine optimization cannot be reduced to positioning a website, the goal should always be to get qualified traffic.
Calculating the price when you want to buy or sell a web portal or an online store is extremely difficult. There are factors that affect the increase in the value of a business on the Internet. Having an optimal positioning in search engines can result in improving these factors that add value to your digital […]
The Pareto Principle states that there are many unimportant problems versus only a few serious ones, and that in general, 80% of the total results originate from 20% of the elements. At the business level, this principle has been used to discover on many occasions, for example, that the minority of customers account for the […]
