SEO

Information Architecture and SEO – Fernando Maciá at Search Congress Barcelona 2012 from Human Level Communications

Last December, Google published a new recommendation with respect to the how to tag content on multilingual and multi-country Web sites which greatly simplifies the management of the positioning of the correct URLs in this type of sites for each language/country combination by making it possible to specify in a more specific way which URLs […]

The presentation of content on a series of different pages frequently occurs on Web sites when it is impossible to present all the information on a single page: for example, in long articles that are subdivided into several pages or, more frequently, in product listings. Until now, this situation posed numerous challenges due to the […]

Fernando Maciá was one of the speakers at the Desayunos Invattur, organized by the Instituto Valenciano de las Tecnologías Turísticas. The community of tourism professionals meet at this conference to exchange knowledge, tools and information that will enable them to improve their customer service on a daily basis, expand and adapt the tourism offer to […]

Last Friday, August 12, Google officially announced a change in the way browsing sessions are recorded in Google Analytics. Changes in the way visits and sessions are measured Until that day, a user’s browsing session ended when the user spent more than 30 minutes in an idle state, that is, without interacting with the Web […]

Search engines such as Google, Bing, Baidu or Yandex are today the biggest generators of quality traffic – of profitable visits – for most Web sites. In recent years, the gradual generalization of the use of search engine optimization strategies and its implementation in a larger number of websites has made it increasingly difficult to […]

The SEO workflow and the pitfalls of implementation of Human Level Communications

Presentation of the conference “How to develop search engine friendly websites” offered by Javier Gosende and Fernando Maciá in Alicante during the Internet Day, May 17, 2010. The conference was organized by ADWA and was held in the TUCAMON classroom.

Search Congress Valencia (I) by Human Level Communications.

Human Level Search Congress Valencia 2009 Slideshare by Fernando Maciá Domene

When we want to attract qualified traffic from other countries to our website, any Internet marketing strategy must be more carefully studied than when analyzing a campaign in the local market. Knowing factors such as customer profile, market size, price elasticity and business profitability are important points to consider in a traditional off-line marketing campaign. […]

For those who like numbers and want to have a cheat sheet with the weight of all “on the page” and “off the page” factors for SEO optimization I recommend this presentation based on a study by Rank Fishkin of Seomoz. This study entitled “Advanced SEO Tactics” is the result of the opinions of several […]

Do you want to position your website in other markets? Follow our recommendations to design your international SEO strategy successfully.

International Search Engine Optimization presentation given by Fernando Maciá at the Search Congress Barcelona, January 2009.

If Web managers could write their own personal wish list to the Three Wise Men of Cyberspace, achieving maximum visibility of their Web site on the Internet would surely be at the top of their list of requests. This parameter of visibility as a factor in generating quality traffic, together with convertibility as a factor […]

In early August 2008, Google launched the ‘Insights for Search’ tool, a new application to facilitate the consultation of the most popular searches in its search engine. This tool is a very advanced evolution of the Google Trends tool that previously gave us clues to the popularity of certain keywords. Entering a keyword in ‘Google […]