We bring you the latest SEO trends and real-world strategies to help your website rank in an increasingly competitive environment. Learn how to adapt to Google’s changes and apply advanced strategies in technical SEO, content, international SEO, ecommerce, and more. If you’re looking to boost your visibility or stay ahead of algorithm updates, we’re here to help you succeed!
Every search engine positioning strategy begins with the definition and choice of keywords. These represent the concepts with which we want our customers to identify us and the terms with which we want Google to classify us. Therefore, it is of vital importance that we choose them very carefully: a wrong choice would make us […]
The gzip compression should be a basic requirement for any hosting who wants to offer a good service. However, there are many who do not activate or configure their servers correctly to offer the best performance. It is quite common to find ourselves in the situation that we have to configure it, at domain level, […]
Google announced yesterday, through its Google Webmaster Central Blog, the update of some of its technical guidelines. These guidelines affect the way Google crawls the content of websites and has an effect on their ranking. If up to now Google crawled a website in a similar way as a text browser (e.g. Lynx), now Google […]
Positioning our images in Google helps us to receive traffic. For example, in tourism sites, in specialized sites such as wedding photographers. In these cases Google Images is a great showcase. For searches such as “fotos de boda alicante” the web search results include images relevant to the search.
Information architecture and SEO: the case of Guias11811.es – Fernando Maciá from Human Level Communications from Human Level Communications
It is well known that the response time of the server is a determining factor for the positioning of a website in search engines as I have discussed in previous articles. In this article, I am going to analyze the factors of page load speed that affect SEO and how to improve these factors in […]
I already mentioned in another post about images and WPO that the factors that most often affect the overall load time are the images in the front-end and the database access in the back-end. Today we are going to talk about database optimization. Optimizing data access is vital to page load time, as it is […]
Google Disavow Tool: a consequence of Google Penguin Google announced the implementation of its algorithm update called Penguin at the end of April 2012. This update focused, according to the search engine, on detecting websites that were violating Google’s quality guidelines for webmasters. Two fundamental aspects were targeted by Google Penguin: over-optimized websites (keyword density […]
The beginning of the end of keywords On October 18, 2011, Google announced through its Google Analytics blog as well as its Official Google Blog that the use of the search engine for users logged into Google would, from then on, be done in a secure server (SSL) environment. In practice, for users, this meant […]
Businesses are constantly evolving and this is reflected in their websites: targets change, services offered change, existing products are optimized, etc. This means that the analysis needs are different from those foreseen in the initial implementation and that the implementation of tools such as Google Analytics has to be changed from time to time. The […]
Social networks are already part of our lives. Most people log on to these at least once a day to check for updates and information shared by friends, companies or people specializing in a particular topic. To make it easier for people to share (or “Like”, “Tweet”, +1, etc.) content published on websites, social networks […]
SEMRush is a very useful tool for both SEM and SEO because of all the functionalities it offers. For this article we are going to focus on how SEMRush can help us to perform a competition study. How do we start?
The analytics of our website must be correctly configured to be a tool to evaluate the performance of our online promotion actions and to be able to make decisions to improve them. For this to be possible, we must have the objectives configured in our analytics tools. The objectives of our website must be aligned […]
Search engine optimization is essential nowadays to attract traffic to your website. Optimizing titles, metas and other fields that search engine robots read when crawling pages can go a long way to improving the position your web page appears in search results. This process of text optimization is made easier on platforms such as WordPress […]
If we want a profitable Web, it is essential to have a good performance. To give you an idea, when Amazon reduces the loading time by 100 milliseconds, their revenue increases by 1%, which means significant sums of money for them. There are many factors that can be optimized to achieve shorter load times, but […]
Optimally configuring the web server on which you host your website is one of the key factors in the performance of your website. Correctly setting the parameters for compressing and caching files can significantly improve the loading speed of your page. In this article I will explain how to configure Internet Information Server (IIS), one […]
