15 Sep 2026
From blocking bots to negotiating access: the new approach to findability
Learn how regulators, publishers, and CDNs are turning AI access to your content into negotiable value.
SEO/GEO
We bring you the latest SEO & GEO trends and real-world strategies to help your website rank in an increasingly competitive environment. Learn how to adapt to Google’s changes and apply advanced strategies in technical SEO, content, international SEO, ecommerce, and more.
Latest on SEO/GEO
Our articles on SEO/GEO
4 Dec 2014
Gzip compression in depth
The gzip compression should be a basic requirement for any hosting who wants to offer a good service....
28 Oct 2014
Google technical guidelines update: crawl rendering
Google announced yesterday, through its Google Webmaster Central Blog, the update of some of its technical...
22 Oct 2014
Positioning in Google Images
Positioning our images in Google helps us to receive traffic. For example, in tourism sites, in specialized...
26 Sep 2023
Information architecture and SEO: the case of Guias11811.es
Information architecture and SEO: the case of Guias11811.es – Fernando Maciá from Human Level...
17 Sep 2014
Database optimization
I already mentioned in another post about images and WPO that the factors that most often affect the overall...
27 Aug 2014
Google’s Disavow tool: when and how to use it
Google Disavow Tool: a consequence of Google Penguin Google announced the implementation of its algorithm...
20 Aug 2014
Optimize usability and conversion with heat maps
Today I am going to talk to you about very interesting Web analytics tools to obtain information that will...
26 May 2014
Not provided: towards SEO without keywords?
The beginning of the end of keywords On October 18, 2011, Google announced through its Google Analytics blog...
5 Mar 2014
Measuring our website objectives
The analytics of our website must be correctly configured to be a tool to evaluate the performance of our...
23 Jan 2014
Optimization of images for the Web
If we want a profitable Web, it is essential to have a good performance. To give you an idea, when Amazon...
13 Jan 2014
How to configure Internet Information Server (IIS) to improve the performance and SEO of your website
Optimally configuring the web server on which you host your website is one of the key factors in the...
26 Nov 2013
New features in Google Search
José Luis Pulpón (Google) The second digital revolution. Some call it big data, but it is as important to...
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