We bring you the latest SEO trends and real-world strategies to help your website rank in an increasingly competitive environment. Learn how to adapt to Google’s changes and apply advanced strategies in technical SEO, content, international SEO, ecommerce, and more. If you’re looking to boost your visibility or stay ahead of algorithm updates, we’re here to help you succeed!
The study of competition in SEO is one of the main branches of analysis to establish or give continuity to a positioning strategy. It is the extension of the SWOT (Strengths, Weaknesses, Opportunities, Threats and Opportunities) from traditional marketing to online marketing, and often serves as a brainstorming tool and to be aware of our […]
We continue reviewing the APIs of SEO tools, after seeing how to use the Sistrix API, it is the turn to test the use of the SEMRush API from Google Spreadsheet. As we mentioned in the previous article, the idea is to make use of these SEO tools from Google Spreadsheet, so that we can […]
Mobile is not a trend: the world has become a multi-device connection of which practically all of us are a part. It is such an extreme social phenomenon that nowadays anyone leaves home without their keys, without money or even without their partner, but never without their cell phone, that inseparable companion. We continually see […]
Although Sistrix offers a good web interface with customized reports and dashboards with which to quickly analyze the behavior of a domain, sometimes we need to go further and display this data from other platforms to process or buy it with other data. The objective of this small tutorial is to take advantage of the […]
It has been two months since the launch of the update of the new algorithm for the Russian search engine Yandex, Minusinskspecially developed to combat massive spamming of low quality linksThis practice was used by many users in order to improve the position in the search results of a website. In this article we will […]
Every search engine positioning strategy begins with the definition and choice of keywords. These represent the concepts with which we want our customers to identify us and the terms with which we want Google to classify us. It is very important that we choose them very carefully: a wrong choice would make us focus our […]
Aleyda Solis is an international SEO consultant and speaker. He offers his consulting services through his company Orainti. Aleyda combines her profession with training, giving lectures on online marketing in different countries. How to position yourself in competitive sectors In many occasions we start working with new online brands that compete against big brands that […]
Fernando Maciá(@fernandomacia) is director and founder of Human Level Communications. He is the author of several books on online marketing and web positioning and combines his profession with his teaching activity and his participation in lectures, conferences and round tables. In his presentation, Fernando Maciá presented a practical case of information architecture for a large […]
Fernando Maciá reviews his professional career for Infocif, the Spanish social network for companies. From his degree in Audiovisual Communication, Fernando worked in radio, newspapers and later set up an advertising agency. At the end of the 90’s this agency became a consulting company dedicated to the development of web sites and later became one […]
In an online store, much of the success is linked to its visibility on the Internet, i.e. its presence in search engines, social networks and mentions on relevant websites. Focusing on search engine visibility, we must differentiate between paid ads (Google AdWords) and natural search results -what we usually call “search engine optimization”-. In this […]
When choosing a web development company, it is very important not only to look at the price, but also at the quality of the work you expect to get. A good quality Web site, created by good engineers who have been working in the sector for years, can make you recover your investment in a […]
Screaming Frog is a very useful SEO tool for SEO consultants and developers. To minimize the impact that a migration can cause Screaming Frog has different functionalities that we see in this article.
Google has announced that as of April 21, 2015, it will take into account mobile optimization in the positioning of search results from mobile devices. This update in its algorithm will affect both websites and applications.
With this measure, Google remains true to its philosophy of ensuring that users find relevant and high quality pages in the first search results.
Every search engine positioning strategy begins with the definition and choice of keywords. These represent the concepts with which we want our customers to identify us and the terms with which we want Google to classify us. Therefore, it is of vital importance that we choose them very carefully: a wrong choice would make us […]
The gzip compression should be a basic requirement for any hosting who wants to offer a good service. However, there are many who do not activate or configure their servers correctly to offer the best performance. It is quite common to find ourselves in the situation that we have to configure it, at domain level, […]
Google announced yesterday, through its Google Webmaster Central Blog, the update of some of its technical guidelines. These guidelines affect the way Google crawls the content of websites and has an effect on their ranking. If up to now Google crawled a website in a similar way as a text browser (e.g. Lynx), now Google […]
