16 Jun 2026
How to achieve visibility in the Zero-Click era
The strategy changes: from chasing clicks to conquering visibility, authority, and citations in the SERP.
SEO/GEO
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16 Oct 2023
Structured data – questions and answers with Google
Yesterday I had the opportunity to participate with Anton Shulke, Cristian Sepúlveda, Gianluca Fiorelli and...
27 Oct 2016
Mobile search: how it affects SEO
Around 60% of all searches are performed from mobile devices and more than 85% of the results are already...
14 Sep 2016
How to design conversion-oriented landing pages
Users who arrive at landing pages are potential customers with a high probability of generating a conversion....
16 Oct 2023
How to get customers for local businesses on Google Maps
Google AdWords offers multiple possibilities to promote local businesses. Well-planned and segmented...
2 Jun 2016
Customer Journey Analysis and Search Scenarios (I/II)
This is the Spanish transcript of my presentation in English at The Inbounder event held in Valencia on May...
15 Mar 2016
What is AMP: Accelerated Mobile Pages?
AMP (Accelerated Mobile Pages) is an open source initiative promoted by Google together with a large number...
1 Mar 2021
What it is and how to deal with duplicate content on your website
One of the most common indexability problems when I perform an SEO audit of a website is duplicate content....
16 Oct 2023
Why host your blog in a subdirectory (and not in a subdomain)?
On several occasions we have talked about the advantages of having a blog to achieve a more human...
28 Jan 2016
SEO for YouTube
By now we all or almost all of us know what YouTube is, but are we aware of its real reach? do we know what...
20 Jan 2016
Linkbuilding: concept, links and SEO best practices
What is linkbuilding: basic concepts Linkbuilding is one of the most important aspects of SEO, at Off Page...
1 Mar 2021
10 essential tasks for your online store to be positioned
Nowadays you have at your disposal unlimited information about search engine optimization. Searching the...
16 Oct 2023
SEO information architectures
If you are starting to optimize the organic positioning of a website, you have probably started by doing a...
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