We bring you the latest SEO trends and real-world strategies to help your website rank in an increasingly competitive environment. Learn how to adapt to Google’s changes and apply advanced strategies in technical SEO, content, international SEO, ecommerce, and more. If you’re looking to boost your visibility or stay ahead of algorithm updates, we’re here to help you succeed!
Last Tuesday, February 2, the company Yandex announced on its corporate blog the launch of its new algorithm, Vladivostok, whose operation would start to take effect immediately in the positioning within the search results throughout the territory of the Russian Federation. The reason Yandex developers have chosen this city to name the update after is […]
What is linkbuilding: basic concepts Linkbuilding is one of the most important aspects of SEO, at Off Page level, and consists of the generation and achievement of external links to our website. In other words, it is about getting other pages relevant to search engines and users to link to our content. The objective of […]
With 2016 just around the corner, it’s time to make a small balance or summary of the year, in which we will make a compilation of the most interesting events and novelties for international search engine positioning introduced by Yandex company in its search engine and the services offered, focusing mainly on the second half […]
Nowadays you have at your disposal unlimited information about search engine optimization. Searching the Internet you will find hundreds of articles, manuals, books, etc. And I’m sure that each of them will give you ideas to work on improving the visibility of your online store. However, before working on complex search engine optimization strategies , […]
Previously, we had highlighted the main differences in positioning between Google and Yandex. We have seen that, although similar in their objective, the Russian search engine took into account some specific characteristics when displaying certain websites among the first results. With this article we intend to delve into a more specific type of website: online […]
On November 20, 2015 the presentation of the new version of the Yandex.Webmaster tool took place at the fourth event on the occasion of the conference for Webmasters of the Russian company Yandex, simultaneously with the launch of the beta version of the tool itself. Among other related talks scheduled throughout the day, company representatives […]
If you are starting to optimize the organic positioning of a website, you have probably started by doing a keyword search, and after doing this you will probably have obtained a more or less extensive list depending on various factors. Whether the list is very extensive or if it is more manageable we will have […]
What is ASO(App Store Optimization)? The ASO is the optimization of mobile applications in the stores enabled for their acquisition, with the objective of appearing in the first search results of users in these application stores or in the search results of users in these stores. markets, i.e. in the App Store for Apple’s iOS, […]
An accurate definition of the target audience is a fundamental component of any business that aspires to be successful. Every more or less experienced entrepreneur should know that the more time and effort is dedicated to the study of their target audience, the better conversion results we will obtain for our business, since the needs and requirements of our customers fluctuate according to time and other factors that are beyond our control.
Google’s and Yandex’s algorithms share many similarities in their operation with respect to the predilection for displaying pages in their search results that are considered of higher quality and interest to the user. Both are continuously working to fight against content over-optimization, Blackhat SEO and other negative positioning techniques aimed at deceiving search engines. But […]
Nowadays, more and more users make use of their mobile devices to make all kinds of inquiries and transactions on the Internet, particularly when one is planning to go or is already on a trip. Hence the growing importance for tourist destination websites to adapt their content to the demand of Internet users with the […]
Fernando Maciá, CEO of Human Level, attended the Desayunos Invat-tur last September to give a presentation on mobile SEO oriented to tourist portals in the Valencian Community. Invat-tur, “the Valencian tourism agency”, as they define themselves, is a center specialized in tourism knowledge where all the agents of the tourism sector meet. The purchase decision […]
The process of migrating a website does not end the moment we have published the new site. On the contrary. At this point, a race against the clock begins to ensure that everything is in place. Are you ready?
There are many tools that can help us to have control over the optimal functioning of our online store, as it requires constant maintenance in many dimensions. For example, to avoid attacks, to control the speed of the site, to moderate the comments of our users, to control page errors…
Yandex is the leading search engine on the Russian-speaking web, popularly known as Runet. Approximately 60% of Russian Internet users use Yandex, compared to 30% who prefer Google. It also enjoys significant popularity among some of the countries of the former Soviet Union, such as Belarus, Ukraine, Kazakhstan and even Turkey. Yandex was founded in […]
The study of competition in SEO is one of the main branches of analysis to establish or give continuity to a positioning strategy. It is the extension of the SWOT (Strengths, Weaknesses, Opportunities, Threats and Opportunities) from traditional marketing to online marketing, and often serves as a brainstorming tool and to be aware of our […]
