6 May 2026
YouTube and GEO: what role does video content play in language model responses
YouTube gains weight in generative responses: transcriptions, chapters, and metadata turn video into a key...
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23 Dec 2016
Keyword consulting for SEO with Keywordtool.io
Since last September, Google introduced a slight but substantial change in the information offered through...
3 Nov 2016
Optimization of the product pages of an online store
The optimization of product sheets is a very important issue that we must study carefully. When we talk about...
16 Oct 2023
Structured data – questions and answers with Google
Yesterday I had the opportunity to participate with Anton Shulke, Cristian Sepúlveda, Gianluca Fiorelli and...
27 Oct 2016
Mobile search: how it affects SEO
Around 60% of all searches are performed from mobile devices and more than 85% of the results are already...
24 Oct 2016
What is Yandex TCI and what is it for?
In this article we will explore what it is, how it works, what criteria Yandex uses for its calculation, and...
16 Oct 2023
New Yandex.Audience: what is it and how does it work?
The Russian search engine does not stop growing, and this summer it has done so with the launch of a new...
14 Sep 2016
How to design conversion-oriented landing pages
Users who arrive at landing pages are potential customers with a high probability of generating a conversion....
16 Oct 2023
How to get customers for local businesses on Google Maps
Google AdWords offers multiple possibilities to promote local businesses. Well-planned and segmented...
2 Jun 2016
Customer Journey Analysis and Search Scenarios (I/II)
This is the Spanish transcript of my presentation in English at The Inbounder event held in Valencia on May...
15 Mar 2016
What is AMP: Accelerated Mobile Pages?
AMP (Accelerated Mobile Pages) is an open source initiative promoted by Google together with a large number...
1 Mar 2021
What it is and how to deal with duplicate content on your website
One of the most common indexability problems when I perform an SEO audit of a website is duplicate content....
16 Oct 2023
Why host your blog in a subdirectory (and not in a subdomain)?
On several occasions we have talked about the advantages of having a blog to achieve a more human...
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