On November 15, Fernando Maciá presented his paper“Fighting for position 0 in a mobile-only world” at one of the most important annual digital marketing events in Europe, SMXL Milan 2017. Mobile search is substantially impacting the way we use the Internet, and how we search for information, products or services. Search engines are rapidly adapting […]

Today, the more traditional customer service channels, such as the telephone, are still used when seeking support to resolve problems or doubts. People don’t want to give up hearing a human voice (even if it’s at the end of a long tunnel full of machines and ice-cold voiceovers) on the other end of the line. But what about the new service channels? Do you know them all and get the most out of them?