Video marketing

Convey the value of your product or service in images

Communicate with your audience

Video content is gaining ground in the online environment. More and more users prefer to answer their questions through a dynamic and entertaining format. Google is also increasingly prioritizing video content in its results pages, so not having this format is a lost opportunity for positioning. At Human Level, we research what kind of videos are preferred by your audience, produce them and optimize them for Google, Youtube, TikTok or Instagram.

Why go for video marketing?

Visible and sharable

  • Convey your value proposition
  • Positioning with all formats
  • Make your brand known
  • Engage your users

What is video marketing?

What our service includes

Initial Briefing

Meeting you to understand the current business scenario and define your main objectives.


Studying your users to understand their motivations and analyzing your competitors’ strategy to fine-tune our proposal.

Service proposal

Preparing a proposal detailing the video approach, format, style and length. In some cases, a proposal of topics and an editorial calendar will also be included.

Production and editing

Agreeing on the script of the video with you, getting down to work, moving on to the production and editing phase, and always taking into account your feedback for possible modifications.


Instructions for its positioning on the desired platform or coordinating with our Social Ads department to launch the campaign.


If you decide to hire an ongoing video marketing service, we will measure the impact of each video to make new decisions and refine our strategy.

We optimize your video for any platform


Types of video

Find the perfect format

Reviews and recommendations

Showcase your product portfolio through video-reviews or formats such as Top 10. This is the perfect opportunity to present the use cases of each product and how they can improve the lives of your customers.

How-to videos and tutorials

Solve your users’ doubts and problems through How-To videos. These videos work very well to support sections of your website such as FAQ, a blog or glossaries.

Advertising spot

The most classic format. We present your products or services in a dynamic and attractive way, transmitting your value proposition and connecting you with your audience.

Corporate video

Promote your company through different types of corporate videos: testimonials, interviews, events, etc. This will make you stand out when it comes to attracting talent and position you in your sector.

Frequently Asked Questions

Do you have a question we haven’t answered? Do not hesitate to contact us.

Do you optimize your videos for SEO on Google and Youtube?

Of course! At Human Level we have been positioning content for more than 20 years. Thanks to this synergy between the SEO department and the video marketing department, our service will always include an optimization of all the elements related to the video both on your website (keyword research of the themes, recommendations when inserting the video on the page, etc.) and on Youtube (specification of the metadata, creation of the thumbnails, etc.).

Of course, please contact us to let us know what kind of service you are interested in and we will send you examples of our work.

At this moment we do not offer community management services. However, we can give recommendations to optimize your organic positioning on Google and Youtube. We can also use video to carry out Social Ads campaigns in line with our online advertising department.

Is a commercial or a video review better? Or maybe a tutorial? Don’t worry! If you don’t know which format best fits your brand, contact us and we will analyze your case to find out.