Win them over with the right content
From the first inspiration to deciding what to buy, your customers ask themselves a lot of questions. With the right strategy, every doubt is an opportunity to get more visits from search engines, help them choose the best option and position your brand as a reference in the sector.
Why invest in content marketing?
The ideal solution to achieve return and positioning
- Original and verified content
- Position for relevant keywords
- Differentiate yourself from your competition
- Take advantage of our comprehensive strategy
Marketing Manager, Smowltech
What is content marketing?
What our service includes
Customer content audit
We assess the suitability of the content types created and identify areas for improvement in terms of topic, format, and approach.
Buyer persona analysis
We analyze the potential customers to be reached with the content, detect their problems and anticipate their needs.
Competitive analysis
We study the content published by the competition and identify opportunities for better positioning in search engines.
Integral adaptation to SEO strategy
We leverage our SEO expertise to create optimized content focused on visibility and conversion goals within search ecosystems.
Content strategy
We design a content strategy based on all the analyzed points and adapt it to the client’s deadlines and possibilities.
Editorial plan
We translate our ideas into an editorial calendar in which results are optimized according to content type and frequency.
Content formats
Some of our most popular formats
eBooks
Capture more leads in exchange for valuable content.
Posts
Writing articles or news for your blog.
Glossary
Attract constant and stable traffic.
FAQs
Answer your users’ frequently asked questions.
Guides
We show your users the step by step of your service.
Copy
Complete pages, sections, landing pages…
Tabs
Attractive and optimized product descriptions.
Videos
Video content to engage your audience.
Our process
Here’s what it’s like to work with us
We offer you a transparent service in which communication is fluid and through the communication channels you prefer. At any given moment you know where you are in the process.
- 1
Initial briefing
We analyze your searcher persona and the competition to define clear goals and priorities at every stage.
- 2
Timeline and action plan
We propose a specific work schedule with the actions to be carried out and the execution deadlines.
- 3
Submission of proposals
We provide the thematic suggestions and the type of content to which each proposal corresponds.
- 4
Review and acceptance of changes
We submit all our proposals for review and approval by the client and value their suggestions for changes.
- 5
Impact
We track the impact of each optimization on brand authority and your company’s business goals.
Digital Growth Manager, Lefebvre
Frequently asked questions
Do you have a question we haven’t answered? Do not hesitate to contact us.
ContactWhat is content marketing?
It consists of using the contents of a Web site as a marketing tool to attract visitors, increase conversion and improve the reputation of the domain until it becomes a reference in its sector.
What is content marketing for?
Content marketing serves to extend the visibility and “findability” of a Web site beyond its service or product pages. It serves to position itself in popular searches that potential customers perform to identify the most convenient purchase option with no other limit than our imagination and creativity.
What is SEO and conversion oriented content?
From the analysis of your customers’ purchase decision process, we discover the searches associated with their motivations and objections, generate the appropriate content and link it right where they will demand it. This way we position ourselves for your most popular searches and make it easier for you to make a purchase decision.
How will Human Level help me with my content?
We help you by generating new content, updating and optimizing existing content or designing a comprehensive strategy. We offer specialized authors for particular topics who can bring the necessary authorship value to improve your domain’s EEAT. Additionally, we have designed AI-powered processes for generating mass content for functional texts that don’t need authorship, customized to your company’s tone and customer profile.
Is your content service international?
In addition to offering the creation of optimized content in Spanish, we also have collaborators who speak other languages, so our services are offered both nationally and internationally.
How do generative AI answers affect my traffic, and how can I get AI to cite my content?
Generative AI platforms are transforming how people search for information: an increasing number of queries are resolved directly without users visiting your website, especially simple informational ones. That is why investing in generic content no longer makes sense: we must focus on building brand authority to become the primary benchmark in your industry.
We will help you map the entities you want AIs (and users) to associate with your brand, allowing us to design a strategy for original, expert content packed with proprietary data. We will also work on your external digital footprint—what others say about you. This way, we ensure that AI accurately delivers your brand narrative to your customers.