Written by Anastasia Kurmakaeva
On November 15, Fernando Maciá presented his paper“Fighting for position 0 in a mobile-only world” at one of the most important annual digital marketing events in Europe, SMXL Milan 2017.
Mobile search is substantially impacting the way we use the Internet, and how we search for information, products or services. Search engines are rapidly adapting to this new reality, and our SEO strategies must also catch up with the latest developments. In this presentation Fernando Maciá shows how we should prepare our own website to be able to compete in a mobile-first world and what techniques we should use to get to position 0.
