Fighting for position 0 in a mobile-only world: Fernando Maciá’s presentation at SMXL Milan 2017

Anastasia Kurmakaeva

Written by Anastasia Kurmakaeva

On November 15, Fernando Maciá presented his paper“Fighting for position 0 in a mobile-only world” at one of the most important annual digital marketing events in Europe, SMXL Milan 2017.

Mobile search is substantially impacting the way we use the Internet, and how we search for information, products or services. Search engines are rapidly adapting to this new reality, and our SEO strategies must also catch up with the latest developments. In this presentation Fernando Maciá shows how we should prepare our own website to be able to compete in a mobile-first world and what techniques we should use to get to position 0.

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Anastasia Kurmakaeva
Anastasia Kurmakaeva
Former SEO consultant and translator at Human Level. She is a specialist in translation and SEO, with a special focus on the Yandex search engine. She is fluent in Russian, Spanish and English, being fully bilingual in the first two.


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