13 Jan 2026
AI in companies 2026: a complete guide to implementing artificial intelligence without legal risks
Artificial intelligence can generate double-digit margins for any company, but it can also destroy its...
GEO
Discover all the articles about GEO (Generative Engine Optimization) in the Human Level blog—the discipline that optimizes brands’ visibility in search results generated by artificial intelligence.
Articles on GEO
8 Jan 2026
Findability in 2026: What every CEO should know about the new search ecosystem
Discover how AI is transforming online search and what strategic decisions your company must make to remain...
10 Dec 2025
Content in the age of AI: quality is still queen
Discover why content quality remains fundamental in the age of AI. We analyze how Google and LLMs value...
28 Oct 2025
AI Mode arrives in Spain: the new face of Google Search
Google launches AI Mode in Spain — a conversational search that changes the game. We analyze its impact on...
2 Sep 2025
Sowing informational visibility in the age of algorithms and AI
Recap of María Navarro’s talk on how to keep building visibility in informational searches after the rise of...
19 Aug 2025
GPT-5: A Tumultuous Strategic Shift
We explain the changes introduced by GPT-5 and the controversy surrounding its launch. With a stronger focus...
19 Aug 2025
The new role of the SEO professional: translator of technological change
The role of the SEO consultant has evolved due to the fragmentation of online search. Discover in this...
19 Aug 2025
Google AI Mode and local search results
Discover how local search results change when using Google’s AI Mode and adapt your local SEO strategy to the...
19 Aug 2025
ChatGPT, Bing, and Google: Will SEO still matter?
We reflect on the current state of SEO after the rise of LLMs. Here’s how your strategy should evolve to show...
29 Apr 2025
This is how Google could see your website thanks to AI
Google will start using AI-based technology to evaluate sites sooner or later, which could mean significant...
27 Mar 2014
How does a search engine like Google work? – Part II: Relevance calculation
As promised, here is the second part of how a search engine or Information Retrieval System (IRS) works. In...
10 Feb 2014
How does a search engine like Google work? – Part I: Indexing
Search engines or, as they are technically called, Information Retrieval Systems, are one of the great...
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