Google’s and Yandex’s algorithms share many similarities in their operation with respect to the predilection for displaying pages in their search results that are considered of higher quality and interest to the user. Both are continuously working to fight against content over-optimization, Blackhat SEO and other negative positioning techniques aimed at deceiving search engines. But […]

The Google Partners event was held in Valencia to present the new agency support team. After the events held in Madrid and Barcelona, Google Partners brought together some of the most important certified agencies in the Valencian Community. The Partners program offers some agencies direct support from Google AdWords specialists for strategy planning, campaign creation […]

In a past post about Video Marketing and the importance of YouTube in digital strategywe saw how YouTube was an incredibly useful platform for advertisers and for them to develop their branding, connect with users, create their own communities and even deepen the relationship with their customers. If you want to be part of the […]