Written by Antoni Saurina
The Google Partners event was held in Valencia to present the new agency support team. After the events held in Madrid and Barcelona, Google Partners brought together some of the most important certified agencies in the Valencian Community. The Partners program offers some agencies direct support from Google AdWords specialists for strategy planning, campaign creation and optimization. In this way, the agency’s expertise is reinforced with the support of this program. Human Level, as a certified Google Partner agency, could not miss the event.
The Partners program offers some agencies direct support from Google AdWords specialists.
As in most events organized by Google, the image and reception of the event were impeccable. We were provided with personalized credentials and an information leaflet with the details of our Partners team.
The event began with the presentation of the new support team, which began its journey at the beginning of 2015.
This group of professionals is made up of people with multidisciplinary profiles to provide the best support to the agencies. There are two types of specialists, the Account Managers who are in charge of supporting the agencies in making proposals adapted to the client and planning the strategy, and the Campaign Specialists who help in the implementation and optimization of campaigns. In addition, the team follows up at the beginning of the campaigns to detect opportunities and propose possible improvements.
This was followed by a success story, where one of the invited agencies shared its experiences with the team, praising its strengths and proposing some improvements for the program managers to take note of.
After a short break, Elisabet Manyosa, Google AdWords specialist in Dublin, gave a very interesting presentation on some of the most important Google AdWords products. Elisabet put special interest in:
- Christmas shopping campaigns, where he gave some tips on how to calculate an appropriate budget.
- The importance of mobile in campaigns and what indicators we should pay attention to in order to know how visits from these devices help conversions in general.
- Remarketing, especially RLSA or search network remarketing campaigns, which usually obtain excellent conversion data.
At the end there was a cocktail party where, in addition to greeting colleagues and exchanging experiences, we were able to chat with those responsible for the program and with Google experts.
