Founder and CEO of Human Level. Expert SEO consultant with more than 20 years of experience. He has been a professor at numerous universities and business schools, and director of the Master in Professional SEO and SEM and the Advanced SEO Course at KSchool. Author of a dozen books on SEO and digital marketing.
Discover how the new “Ask a question” feature in Google Maps uses AI to answer questions about local businesses. Learn which sources Gemini consults and how to optimize your Google Business Profile to take advantage of this tool that will replace Questions and Answers.
Discover why content quality remains fundamental in the age of AI. We analyze how Google and LLMs value helpful, reliable, and people-first content, and why low-cost strategies don’t work.
Discover Chrome’s new Soft Navigations API for measuring Core Web Vitals in Single Page Applications. Learn how this experimental innovation improves performance and user experience tracking in SPAs by consistently distinguishing navigations from interactions.