In this post we guide you step by step through the planning and management of an international SEO strategy. Successfully position your website in other countries and reach new markets.
We explain in detail how the new Yandex quality index that has arrived to replace TCI works and how you can consult it.
The new Yandex update brings interesting new features and continues to build on Palekh, the algorithm that introduced the use of artificial intelligence based on neural networks to the Russian search engine.
The latest Yandex updates have marked a turning point in how the search engine analyzes search queries and returns results based on users’ needs.
Fernando Maciá, director of Human Level, talks about International SEO and geoblocking in Siteground’s first SEO Webinar of 2019.
Trying to position the different international versions of a website can prove daunting when you target complex combinations of contents, currencies, countries and languages. Sometimes there are just no “obvious” options, and different aspects must be considered to make the right decisions to compete at the international arena. In this presentation for The Inbounder 2017, […]
In this article we will explore what it is, how it works, what criteria Yandex uses for its calculation, and its relevance for SEO positioning and popularity in the Russian search engine, among other interesting data.
The Russian search engine does not stop growing, and this summer it has done so with the launch of a new service, which consists in the possibility of personalized targeting of our target audience. A service that, undoubtedly, can be really interesting if we have a business oriented to the Russian-speaking market. Get to know its functionalities.
Last Tuesday, February 2, the company Yandex announced on its corporate blog the launch of its new algorithm, Vladivostok, whose operation would start to take effect immediately in the positioning within the search results throughout the territory of the Russian Federation. The reason Yandex developers have chosen this city to name the update after is […]
With 2016 just around the corner, it’s time to make a small balance or summary of the year, in which we will make a compilation of the most interesting events and novelties for international search engine positioning introduced by Yandex company in its search engine and the services offered, focusing mainly on the second half […]
Previously, we had highlighted the main differences in positioning between Google and Yandex. We have seen that, although similar in their objective, the Russian search engine took into account some specific characteristics when displaying certain websites among the first results. With this article we intend to delve into a more specific type of website: online […]
On November 20, 2015 the presentation of the new version of the Yandex.Webmaster tool took place at the fourth event on the occasion of the conference for Webmasters of the Russian company Yandex, simultaneously with the launch of the beta version of the tool itself. Among other related talks scheduled throughout the day, company representatives […]
Google’s and Yandex’s algorithms share many similarities in their operation with respect to the predilection for displaying pages in their search results that are considered of higher quality and interest to the user. Both are continuously working to fight against content over-optimization, Blackhat SEO and other negative positioning techniques aimed at deceiving search engines. But […]
Yandex is the leading search engine on the Russian-speaking web, popularly known as Runet. Approximately 60% of Russian Internet users use Yandex, compared to 30% who prefer Google. It also enjoys significant popularity among some of the countries of the former Soviet Union, such as Belarus, Ukraine, Kazakhstan and even Turkey. Yandex was founded in […]
The study of competition in SEO is one of the main branches of analysis to establish or give continuity to a positioning strategy. It is the extension of the SWOT (Strengths, Weaknesses, Opportunities, Threats and Opportunities) from traditional marketing to online marketing, and often serves as a brainstorming tool and to be aware of our […]
It has been two months since the launch of the update of the new algorithm for the Russian search engine Yandex, Minusinskspecially developed to combat massive spamming of low quality linksThis practice was used by many users in order to improve the position in the search results of a website. In this article we will […]
