Fernando Maciá was in charge of closing the Zaragoza Web Congress 2013 with this speech. In this edition, there was a lot of Web Analytics, Development, Applications, SEO, Social Media, eCommerce and of course a lot of networking.
Advantages of segmenting traffic sources in the Web analytics of your site
Users today arrive at a Web site through different traffic sources – search engines, social networks, banners, e-mail – from different geographic origins, using different devices and, according to their different user profiles, for different motivations.
Analyzing and segmenting traffic sources helps us find patterns to better understand our customers, better adapt our offer to demand, invest more intelligently in the most efficient means of promotion and improve the performance of our Web site.
Fernando Maciá at the beginning of his presentation. (Carlos Lizaga)
Fernando Maciá analyzing the buying process of an online store at #CW13 (by @Carratala).
Photo of Fernando Maciá at #CW13 taken by Jose Costa.
