Content is king, but only quality content. There has been a lot of discussion over the last few years about what characteristics a content must fulfill to be valued as relevant by search engines and to achieve a good positioning. Although supported by experience and various experiments, these features are still just guesses: no one […]

This is the Spanish transcript of my presentation in English at The Inbounder event held in Valencia on May 19, 2016. You can view the Customer Journey Analysis and Search Scenarios presentation in Spanish or Customer Journey Analysis and Search Scenarios in English which was originally presented. Users prefer to shop in an environment where […]