Google’s Disavow tool: when and how to use it

Google Disavow Tool: a consequence of Google Penguin Google announced the implementation of its algorithm update called Penguin at the end of April 2012. This update focused, according to the search engine, on detecting websites that were violating Google’s quality guidelines for webmasters. Two fundamental aspects were targeted by Google Penguin: over-optimized websites (keyword density […]

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