José Llinares Summary of the talk by José Llinares, from Effective Talk at the Digital Marketing Congress for Industrial Companies. The strategy is the long-term vision. It is an action plan to achieve our medium and long term objectives. Mistakes in digital strategy I don’t know what my objective is If you don’t have a […]

Jesús Lizarraga. Summary of Jesús Lizarraga’s(@JL_picard) talk at the Digital Marketing for Industrial Companies Congress. The number of users using mobile terminals to access the Internet is increasing. We must therefore focus more and more on this type of user. First of all, we must ask ourselves: who is our marketing strategy aimed at? Until […]

Daniel Torres Burriel at the Digital Marketing for Industrial Companies Congress Summary of the intervention of usability expert Daniel Torres Burriel (@torresburriel) at the Digital Marketing Congress for Industrial Companies How to approach a Web project taking care of the future user experience. Usability and user experience are not the same thing. User experience is: […]